Pipeline Alert: Tom Vander Ark Lands PLTW Advisory Seat

🚀 Battle Card: Getting Smart

• Tom Vander Ark, CEO · 🔗 LinkedIn

• Board seat gives Tom enhanced visibility in STEM circles—a prime Getting Smart sales trigger for locking in advisory and consulting gigs. → Source

• Scaling thought leadership in a crowded edtech advisory market

• Securing long-term partnerships with national nonprofits

• Primary: Advisory board management platform → Streamlined stakeholder engagement & faster program rollouts

• Expansion: Content analytics & marketing automation → Amplified thought leadership reach & boosted consultancy revenue

• HQ: Indianapolis, IN

• Employees: ≈ 50

• Rev: ≈ $5 M

• Website: pltw.org

🤼 Competitive Intel

• Education Elements — Consultancy / PD
• Unique edge: Proven school partnership model
• Evaluated by CEO for rollout support

• EdSurge — Media / Content Platform
• Unique edge: High-traffic edu audience & thought leadership channels
• Evaluated by Marketing for brand amplification

• Catapult Learning — Professional Development
• Unique edge: Deep bench of instructional coaches
• Evaluated by Ops for scalable educator training

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Advisory board management platform for streamlined stakeholder engagement and faster rollouts❑
PROOF_METRIC  = ❑≈30% faster board onboarding❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Tom
COMPANY     = Getting Smart
DEPT        = ≈Marketing
SIZE        = ≈5
BOTTLENECK  = scaling thought leadership in a crowded edtech advisory market
EVENT       = Appointed to PLTW Advisory Committee
DETAIL      = PLTW Appoints Education Leaders to Advisory Committee
PAIN        = Scaling thought leadership in a crowded edtech advisory market
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915757737&div=41152219
SIM_CO      = ≈Education Elements
WIN_METRIC  = ≈30% faster advisory rollout
NEXT_SIZE   = ≈10
EMP_EST     = ≈50
REV_EST     = ≈$5M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈5-person ≈Marketing

Tom—noticed your Marketing team is ≈5.

That’s when scaling thought leadership in a crowded edtech advisory market slows growth.

We helped ≈Education Elements fix this with Advisory board management platform for streamlined stakeholder engagement and faster rollouts.

Result: ≈30% faster advisory rollout.  
Quick call?

PS—next bottleneck hits ≈ 10.

DM ≤45 words, TONE:
Saw your post about PLTW Appoints Education Leaders to Advisory Committee — Scaling thought leadership in a crowded edtech advisory market.  
Advisory board management platform for streamlined stakeholder engagement and faster rollouts. 30% faster board onboarding.  
Quick chat?