Pipeline Alert: Visio Lending’s New COO

🚀 Battle Card: Visio Lending

• Michele Kryczkowski, Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/visio-lending/)

• New COO with 20+ years driving operational efficiency in mortgage ops → Source. This Visio Lending sales trigger signals a major push for scalable growth and best-in-class service.

• Scaling multi-state loan operations without blowing up costs

• Delivering a seamless borrower experience at volume

• Primary: Loan Origination System Integration → streamlined fulfillment & shorter cycle times

• Expansion: Customer Experience Portal → improved satisfaction & repeat business

• HQ: Austin, TX

• Employees: ≈ 250

• Rev: ≈ $200 M

• Website: [visiolending.com](https://www.visiolending.com)

🤼 Competitive Intel

• nCino — Cloud LOS
• Edge: Salesforce-native, enterprise scalability
• Evaluated by COO for platform extensibility

• ICE Mortgage Technology — Loan Origination
• Edge: End-to-end compliance & audit trail
• Evaluated by VP Ops for risk management

• Blend — Digital Lending Platform
• Edge: Consumer-grade UX, mobile first
• Evaluated by Dir. Digital for conversion uplift

• Floify — POS & Collateral Mgmt
• Edge: Rapid deployment, custom branding
• Evaluated by IT for fast integration

• Black Knight — Servicing & Origination
• Edge: Deep analytics & servicing suite
• Evaluated by CFO for ROI and data insights

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Loan Origination System Integration❑
PROOF_METRIC  = ❑25% faster loan closings❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Michele
COMPANY     = Visio Lending
DEPT        = Operations
SIZE        = ≈30
BOTTLENECK  = scaling multi-state loan operations
EVENT       = Announces Michele Kryczkowski as New Chief Operating Officer
DETAIL      = her appointment as COO
PAIN        = scaling loan operations at volume without rising costs
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014756130&div=41152219
SIM_CO      = LoanDepot
WIN_METRIC  = 25% faster loan closings
NEXT_SIZE   = 50
EMP_EST     = ≈250
REV_EST     = ≈$200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈30-person Operations

Michele—noticed your Operations team is ≈30.

That’s when scaling multi-state loan operations slows growth.

We helped LoanDepot fix this with Loan Origination System Integration.

Result: 25% faster loan closings.  
Quick call?

PS—next bottleneck hits ≈50.

DM ≤45 words, TONE:
Saw your post about her appointment as COO — scaling loan operations at volume without rising costs.  
Loan Origination System Integration. 25% faster loan closings.  
Quick chat?