Pipeline Blitz: CIFC IR & Marketing Trigger

🚀 Battle Card: CIFC Asset Management

• Eamon Heavey, Global Head of Marketing and Investor Relations · 🔗 LinkedIn

• This strategic hire accelerates global investor outreach and aligns marketing with growth targets → Source

• Scaling investor communications effectively – key for this CIFC Asset Management sales trigger

• Enhancing product launch visibility to capture more institutional capital

• Primary: Investor Relations Platform → personalized engagement at scale

• Expansion: Marketing Automation & Analytics → accelerated campaign rollout

• HQ: New York, NY

• Employees: ≈ 200

• Rev: ≈ $100 M

• Website: https://www.cifc.com

🤼 Competitive Intel

• Salesforce — CRM/Marketing Automation
• Unique edge: Vast ecosystem + AI-driven insights
• Evaluated by Global Head of Marketing for integration

• HubSpot — Inbound Marketing Platform
• Unique edge: Ease of use + content management
• Evaluated by Investor Relations for lead nurturing

• Q4 Inc — Investor Relations Platform
• Unique edge: Specialized IR communications
• Evaluated by IR team for board reporting

• Nasdaq IR Insight — IR & Disclosure Management
• Unique edge: Exchange data integration
• Evaluated by Finance for compliance

• Marketo — Marketing Automation
• Unique edge: Enterprise-grade campaign management
• Evaluated by Product Marketing for scalability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Eamon
COMPANY     = CIFC Asset Management
DEPT        = Marketing
SIZE        = 10
BOTTLENECK  = scaling investor communications effectively
EVENT       = Appointment of Eamon Heavey as Global Head of Marketing and Investor Relations
DETAIL      = appointed as Global Head of Marketing and Investor Relations
PAIN        = difficulty scaling investor communications effectively
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915674573&div=41152219
SIM_CO      = Man Group
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈200
REV_EST     = ≈100M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 10-person Marketing

Eamon—noticed your Marketing team is ≈ 10.

That’s when scaling investor communications effectively slows growth.

We helped Man Group fix this with ≈ TBD.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ ≈ TBD.

DM ≤45 words, TONE:
Saw your post about appointed as Global Head of Marketing and Investor Relations — difficulty scaling investor communications effectively.  
≈ TBD. ≈ TBD.  
Quick chat?