Pipeline Blitz: CIFC IR & Marketing Trigger
New CIFC AM hire cracks open IR & marketing deal flow. Pitch IR platforms & automation with our battle card & checklist.
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🚀 Battle Card: CIFC Asset Management
Quick trigger:
👤 Decision Maker in the News
- Eamon Heavey, Global Head of Marketing and Investor Relations · 🔗 LinkedIn
💡 Why It Matters
- This strategic hire accelerates global investor outreach and aligns marketing with growth targets → Source
🎯 Core Pain Point
- Scaling investor communications effectively – key for this CIFC Asset Management sales trigger
- Enhancing product launch visibility to capture more institutional capital
💰 What to Pitch
- Primary: Investor Relations Platform → personalized engagement at scale
- Expansion: Marketing Automation & Analytics → accelerated campaign rollout
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 200
- Rev: ≈ $100 M
- Website: https://www.cifc.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win CIFC Asset Management’s business.*
- Salesforce — CRM/Marketing Automation
- Unique edge: Vast ecosystem + AI-driven insights
- Evaluated by Global Head of Marketing for integration
- HubSpot — Inbound Marketing Platform
- Unique edge: Ease of use + content management
- Evaluated by Investor Relations for lead nurturing
- Q4 Inc — Investor Relations Platform
- Unique edge: Specialized IR communications
- Evaluated by IR team for board reporting
- Nasdaq IR Insight — IR & Disclosure Management
- Unique edge: Exchange data integration
- Evaluated by Finance for compliance
- Marketo — Marketing Automation
- Unique edge: Enterprise-grade campaign management
- Evaluated by Product Marketing for scalability
✅ Do-Now Checklist
Connect with Eamon Heavey on LinkedIn
Tailor outreach around the CIFC Asset Management sales trigger
Pitch IR platform and marketing automation in first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Eamon
COMPANY = CIFC Asset Management
DEPT = Marketing
SIZE = 10
BOTTLENECK = scaling investor communications effectively
EVENT = Appointment of Eamon Heavey as Global Head of Marketing and Investor Relations
DETAIL = appointed as Global Head of Marketing and Investor Relations
PAIN = difficulty scaling investor communications effectively
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915674573&div=41152219
SIM_CO = Man Group
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈200
REV_EST = ≈100M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 10-person Marketing
Eamon—noticed your Marketing team is ≈ 10.
That’s when scaling investor communications effectively slows growth.
We helped Man Group fix this with ≈ TBD.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ ≈ TBD.
DM ≤45 words, TONE:
Saw your post about appointed as Global Head of Marketing and Investor Relations — difficulty scaling investor communications effectively.
≈ TBD. ≈ TBD.
Quick chat?