Pipeline Catalyst: XL Batteries' $7.5M Sales Trigger

🚀 Battle Card: XL Batteries

• Tom Sisto, CEO 📧 tsisto@xlbatteries.com

• This XL Batteries sales trigger from Merrin Investors will fuel scaling of long-duration energy storage, boosting grid resilience and energy independence. → Source

• High cost of long-duration energy storage limiting adoption

• Supply chain and safety risks in battery deployment

• Primary: Organic flow battery systems → Reduce energy costs & ensure uninterrupted power

• Expansion: Supply chain risk management services → Secure sourcing & maintain high safety standards

• HQ: Marlborough, MA

• Employees: ≈ 50

• Rev: ≈ $5M

• Website: xlbatteries.com

🤼 Competitive Intel

• Fluence — Energy storage solutions
• Unique edge: Global deployments & strong OEM partnerships
• Evaluated by VP Ops for scalability

• ESS Inc — Iron flow battery systems
• Unique edge: Proven long-duration cycles
• Evaluated by Head of Engineering for reliability

• Primus Power — Flow battery systems
• Unique edge: High energy density & quick install
• Evaluated by COO for integration ease

• Redflow — Zinc-bromine batteries
• Unique edge: Modular scaling & deep discharge
• Evaluated by VP Supply Chain for component sourcing

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Tom
COMPANY     = XL Batteries
DEPT        = Ops & Supply Chain
SIZE        = ≈ 50
BOTTLENECK  = high cost of long-duration energy storage
EVENT       = funding secured
DETAIL      = XL Batteries Bags $7.5 Million
PAIN        = High cost of long-duration energy storage limiting adoption
SRC         = https://vcnewsdaily.com/xl-batteries/venture-capital-funding/vjrmkjyrkf
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ 30% cost reduction
NEXT_SIZE   = ≈ 100
EMP_EST     = ≈ 50
REV_EST     = ≈ $5M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 50-person Ops & Supply Chain

Tom—noticed your Ops & Supply Chain team is ≈ 50.

That’s when high cost of long-duration energy storage slows growth.

We helped ≈ TBD fix this with ≈ TBD.

Result: ≈ 30% cost reduction.  
Quick call?

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about XL Batteries Bags $7.5 Million — High cost of long-duration energy storage limiting adoption.  
≈ TBD. ≈ TBD.  
Quick chat?