Pipeline Pulse: Dorsey & Whitney Real Estate Hire

🚀 Battle Card: Dorsey & Whitney LLP

• Marcie Shuman, Of Counsel, Real Estate group 🔗 LinkedIn

• As a Dorsey & Whitney LLP sales trigger, this hire injects veteran real estate dealmaking into a booming Phoenix market, bolstering capacity for homebuilding and commercial land development. → Source

• Surging demand for specialized real estate transaction counsel in Phoenix’s fast-growth market

• Need for deeper capacity in land acquisition, due diligence, and development agreements

• Primary: Recruitment & Onboarding Platform (Greenhouse) → Streamlined hiring and faster integration for new legal talent

• Expansion: Knowledge Management System (iManage) → Accelerated document review and improved deal turnaround leveraging Dorsey & Whitney LLP sales trigger

• HQ: Phoenix, AZ

• Employees: ≈ 1,000

• Rev: ≈ $500 M

• Website: dorsey.com

🤼 Competitive Intel

• Workday — Core HR / Talent Management
• Unique edge: Unified HR, payroll, and talent suite
• Evaluated by CHRO & CFO for compliance and scale

• BambooHR — SMB HRIS
• Unique edge: User-friendly interface, fast implementation
• Evaluated by HR Director for ease of use

• Greenhouse — Recruiting / ATS
• Unique edge: Structured hiring workflows
• Evaluated by Talent Acquisition Lead for candidate experience

• Lever — ATS / CRM
• Unique edge: Integrated candidate nurturing
• Evaluated by Recruiting Manager for pipeline management

• iCIMS — Talent Acquisition
• Unique edge: End-to-end recruitment platform
• Evaluated by VP People for analytics and ROI

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑   ❑
OFFER_BRIEF   = ❑   ❑
PROOF_METRIC  = ❑   ❑
CTA_STYLE     = ❑   ❑
TONE          = ❑   ❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Marcie
COMPANY     = Dorsey & Whitney LLP
DEPT        = Real Estate group
SIZE        = 10
BOTTLENECK  = surging deal volume
EVENT       = hire of Marcie Shuman
DETAIL      = hiring announcement
PAIN        = need deeper capacity in land acquisitions and due diligence
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250917934771&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ 20
EMP_EST     = ≈ 1000
REV_EST     = ≈ $500M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 10-person Real Estate group

Marcie—noticed your Real Estate group team is ≈ 10.

That’s when surging deal volume slows growth.

We helped ≈ TBD fix this with ≈ TBD.

Result: ≈ TBD.  
Want the 2-min recap?

PS—next bottleneck hits ≈ 20.

DM ≤45 words, TONE:
Saw your post about hiring announcement — need deeper capacity in land acquisitions and due diligence.  
≈ TBD. ≈ TBD.  
Send case study?