Pipeline Pulse: First Foundation Bank CCO Trigger

🚀 Battle Card: First Foundation Bank

• Dean R. Glassberg, Executive Vice President, Chief Credit Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/first-foundation-inc-/)

• The First Foundation Bank sales trigger underscores a renewed focus on robust credit operations to fuel disciplined loan growth. → Source

• Tightening credit governance across a growing portfolio

• Speeding up underwriting without sacrificing risk controls

• Primary: Credit risk analytics platform → real-time risk monitoring & decision support

• Expansion: Underwriting workflow automation → 40% faster loan approvals

• HQ: Irvine, CA

• Employees: ≈ 350

• Rev: ≈ $250 M

• Website: [firstfoundationinc.com](https://www.firstfoundationinc.com/)

🤼 Competitive Intel

• Moody’s Analytics — Credit Analytics / Risk Management
• Unique edge: deep data coverage & stress testing
• Evaluated by CCO & Risk committee for analytics depth

• FICO — Credit Scoring & Decisioning
• Unique edge: industry-leading scorecards & automation
• Evaluated by Credit Ops for decision speed

• SAS — Risk Modeling / Compliance
• Unique edge: advanced analytics & regulatory reporting
• Evaluated by the Risk team for model flexibility

• Oracle Financial Services — Enterprise Risk Platform
• Unique edge: end-to-end banking integration
• Evaluated by CIO & CFO for system consolidation

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = 
OFFER_BRIEF   = ❑credit risk analytics platform for real-time monitoring❑
PROOF_METRIC  = ❑40% faster loan approvals❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Dean
COMPANY     = First Foundation Bank
DEPT        = Credit
SIZE        = ≈20
BOTTLENECK  = manual underwriting
EVENT       = Appoints Dean R. Glassberg as Chief Credit Officer
DETAIL      = enhancing credit rigor to support disciplined growth
PAIN        = need to speed underwriting while maintaining credit discipline
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014650630&div=41152219
SIM_CO      = Veritex Community Bank
WIN_METRIC  = 40% faster approvals
NEXT_SIZE   = ≈40
EMP_EST     = ≈350
REV_EST     = ≈$250M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈20-person Credit

Dean—noticed your Credit team is ≈20.

That’s when manual underwriting slows growth.

We helped Veritex Community Bank fix this with credit risk analytics platform for real-time monitoring.

Result: 40% faster approvals.  
Quick call?

PS—next bottleneck hits ≈40.

DM ≤45 words, TONE:
Saw your post about enhancing credit rigor to support disciplined growth — need to speed underwriting while maintaining credit discipline.  
credit risk analytics platform for real-time monitoring. 40% faster loan approvals.  
Quick chat?