Pipeline Pulse: North Highland Tech Transformation
North Highland tapped new tech transformation leads. Open pipeline for consulting & AI/cloud deals. Next touch: pitch end-to-end change.
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🚀 Battle Card: North Highland
Quick trigger:
👤 Decision Maker in the News
- Ryan Buri, Senior Managing Director, Growth
- Alyssa Martin, Senior Managing Director and Consulting Leader
💡 Why It Matters
- This North Highland sales trigger underscores the firm’s push to scale technology transformation with human-centered leadership, creating prime timing for targeted consulting outreach. → [Source](http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930808426&div=41152219)
🎯 Core Pain Point
- Rapidly scaling tech transformation capacity without diluting client experience
- Integrating AI, cloud, and data services while keeping change management human-centered
💰 What to Pitch
- Primary: Technology Transformation Consulting → Drive scalable, end-to-end tech change with expert leadership
- Expansion: AI & Cloud Integration Advisory → Accelerate innovation and operational efficiency
🗺️ Quick Context
- HQ: Atlanta, GA
- Employees: ≈ 5,500
- Rev: ≈ $1 B
🤼 Competitive Intel
*Which other vendors you’ll probably face to win North Highland’s business.*
- Accenture — Strategy & Consulting
- Unique edge: Global scale with deep digital and technology capabilities
- Evaluated by C-suite for comprehensive transformation roadmaps
- Deloitte — Technology Consulting
- Unique edge: Integrated audit, risk, tax, and advisory services
- Evaluated by CFO & COO for risk management and ROI metrics
- Capgemini — Digital & Engineering Services
- Unique edge: Strong industry-specific accelerators and agile teams
- Evaluated by VP Ops for speed of delivery and cost predictability
✅ Do-Now Checklist
Connect with Ryan Buri and Alyssa Martin on LinkedIn
Craft first-touch email + DM using the Copy-My-Prompt block, referencing this North Highland sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Technology Transformation Consulting❑
PROOF_METRIC = ❑≈TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Ryan
COMPANY = North Highland
DEPT = Technology Transformation
SIZE = ≈160
BOTTLENECK = rapidly scaling tech transformation capacity
EVENT = appointment of senior managing directors
DETAIL = appointment to lead technology transformation team
PAIN = scaling tech transformation without diluting client experience
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930808426&div=41152219
SIM_CO = ≈TBD
WIN_METRIC = ≈TBD
NEXT_SIZE = ≈TBD
EMP_EST = ≈5,500
REV_EST = ≈$1B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈160-person Technology Transformation
Ryan—noticed your Technology Transformation team is ≈160.
That’s when rapidly scaling tech transformation capacity slows growth.
We helped ≈TBD fix this with Technology Transformation Consulting.
Result: ≈TBD.
Quick call?
PS—next bottleneck hits ≈TBD.
DM ≤45 words, TONE:
Saw your post about appointment to lead technology transformation team — scaling tech transformation without diluting client experience.
Technology Transformation Consulting. ≈TBD. Quick chat?