Pipeline Pulse: Ziff Davis IR Trigger
Hot trigger: Ziff Davis hires J.T. Farley as IR Director. Pitch IR platform & analytics. Close faster. Next touch: LinkedIn + CRM.
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🚀 Battle Card: Ziff Davis, Inc.
Quick trigger:
👤 Decision Maker in the News
- J.T. Farley, Director of Investor Relations · 🔗 LinkedIn
💡 Why It Matters
- This Ziff Davis, Inc. sales trigger signals a refresh in investor messaging across its digital media portfolio. → Source
🎯 Core Pain Point
- Fragmented engagement tools slow down targeted investor outreach
- Lack of centralized analytics hinders clear financial storytelling
💰 What to Pitch
- Primary: IR engagement platform → Streamlined investor outreach and clear messaging
- Expansion: Analytics & reporting suite → Real-time insights to fine-tune communications
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 1,500
- Rev: ≈ $900 M
- Website: ziffdavis.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Ziff Davis, Inc.’s business on this Ziff Davis, Inc. sales trigger.
- Nasdaq IR (nasdaq.com) — IR platforms & webcasting
- Unique edge: Integrated exchange data and analytics
- Evaluated by CFO & IR for compliance & scale
- Q4 Inc. (q4inc.com) — Investor relations software
- Unique edge: Customizable IR portals
- Evaluated by IR for UX and reporting features
- Business Wire (businesswire.com) — Press distribution & IR
- Unique edge: Global reach for financial announcements
- Evaluated by Corp Comms for distribution reliability
- DFIN (dfinsolutions.com) — Compliance & IR services
- Unique edge: End-to-end filing and reporting tools
- Evaluated by Legal & IR for governance support
✅ Do-Now Checklist
Reference the Ziff Davis, Inc. sales trigger in your intro email & DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑IR engagement platform❑
PROOF_METRIC = ❑25% increase in investor engagement❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = J.T.
COMPANY = Ziff Davis, Inc.
DEPT = Investor Relations
SIZE = ≈5
BOTTLENECK = fragmented engagement tools
EVENT = Appoints J.T. Farley Director of Investor Relations
DETAIL = appointment of J.T. Farley as Director of Investor Relations
PAIN = fragmented engagement tools slow down targeted investor outreach
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251020150926&div=41152219
SIM_CO = Cowen
WIN_METRIC = 25% increase in investor engagement
NEXT_SIZE = ≈10
EMP_EST = ≈1,500
REV_EST = ≈$900M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈5-person Investor Relations
J.T.—noticed your Investor Relations team is ≈5.
That’s when fragmented engagement tools slows growth.
We helped Cowen fix this with IR engagement platform.
Result: 25% increase in investor engagement.
Quick call?
PS—next bottleneck hits ≈10.
DM ≤45 words, TONE:
Saw your post about appointment of J.T. Farley as Director of Investor Relations — fragmented engagement tools slow down targeted investor outreach.
IR engagement platform. 25% increase in investor engagement.
Quick chat?