Pipeline Surge: Horizon Surgical Systems Trigger

New CSO & CMO hire kicks off Horizon Surgicalโ€™s first-in-human trial push. Pitch clinical ops platform & exec search to accelerate deal flow and hit quota.

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๐Ÿš€ Battle Card: Horizon Surgical Systems, Inc.

Quick trigger: Appointment of Rajesh K. Rajpal, MD as CSO & CMO (Sep 23, 2025)
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This Horizon Surgical Systems sales trigger marks a pivot into clinical development; Polaris is gearing up for its first-in-human study and FDA submission โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Clinical trial design & execution for first-in-human ophthalmic robotics
  • Attracting strategic leadership to navigate regulatory and go-to-market challenges
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๐Ÿ’ฐ What to Pitch
  • Primary: Clinical operations platform โ†’ Accelerates trial timelines & ensures data compliance
  • Expansion: Executive search & HR advisory โ†’ Secures top-tier medical and strategy talent
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Santa Monica, CA
  • Employees: โ‰ˆ 50
  • Rev: โ‰ˆ $5M
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Horizon Surgical Systemsโ€™ business.
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  • Intuitive Surgical โ€” Robotic Surgery Systems
    • Unique edge: Proven da Vinci brand with global install base
    • Evaluated by CSO & CMO for surgical precision benchmarks
  • Preceyes Surgical โ€” Ophthalmic Robotics
    • Unique edge: Specifically built for retinal and cataract applications
    • Evaluated by Dir. Clinical Ops for trial readiness
  • Carl Zeiss Meditec โ€” Ophthalmic Imaging & Surgery
    • Unique edge: Integrated imaging with robotic guidance
    • Evaluated by VP Product for technology synergy
  • Alcon โ€” Eye Care & Surgical Equipment
    • Unique edge: Market leader in cataract disposables
    • Evaluated by VP Eng for device integration
  • Asensus Surgical โ€” Digital Laparoscopy Solutions
    • Unique edge: AI-driven instrument tracking
    • Evaluated by SVP R&D for AI capabilities
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โœ… Do-Now Checklist

Use this Horizon Surgical Systems sales trigger for your first outreach
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

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โœ๏ธ YOUR COMPANY
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OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘clinical operations platform for accelerating trial timelinesโ‘
PROOF_METRIC  = โ‘30% faster trial timelinesโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
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NAME        = Rajesh
COMPANY     = Horizon Surgical Systems, Inc.
DEPT        = Strategy & Medical
SIZE        = 50
BOTTLENECK  = clinical trial design & execution
EVENT       = appointment of CSO & CMO
DETAIL      = Polaris gearing up for first-in-human study
PAIN        = slow trial timelines
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916885882&div=41152219
SIM_CO      = Intuitive Surgical
WIN_METRIC  = 30% faster trial timelines
NEXT_SIZE   = 100
EMP_EST     = โ‰ˆ 50
REV_EST     = โ‰ˆ $5M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
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Role: โ€œNewsletterForLeads SDR-Assistโ€. Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: 50-person Strategy & Medical

Rajeshโ€”noticed your Strategy & Medical team is โ‰ˆ 50.

Thatโ€™s when clinical trial design & execution slows growth.

We helped Intuitive Surgical fix this with clinical operations platform for accelerating trial timelines.

Result: 30% faster trial timelines.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 100.

DM โ‰ค45 words, TONE:
Saw your post about Polaris gearing up for first-in-human study โ€” slow trial timelines.  
clinical operations platform for accelerating trial timelines. 30% faster trial timelines.  
Quick chat?

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