Pipeline Trigger: Falcon’s Beyond Appoints Jason Ambler
Jason Ambler’s new CCO gig at Falcon’s Beyond cracks open content budgets. Pitch unified CMS. Fuel your pipeline and hit quota faster.
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🚀 Battle Card: Falcon’s Beyond Global, Inc.
Quick trigger:
👤 Decision Maker in the News
- Jason Ambler, Chief Content Officer 🔗 LinkedIn
💡 Why It Matters
- Elevating a dedicated content leader underscores a push to unify storytelling across physical and digital channels on a larger scale—this Falcon’s Beyond Global, Inc. sales trigger signals bigger budgets for immersive IP activations. → Source
🎯 Core Pain Point
- Siloed content workflows across Falcon’s Creative Group, Destinations, and Brands.
- Lack of unified data for personalized audience engagement across platforms.
💰 What to Pitch
- Primary: Content Management & Distribution Platform → Unify digital & physical storytelling to streamline workflows
- Expansion: AI-powered Analytics & Personalization Engine → Drive targeted experiences and deeper audience engagement
🗺️ Quick Context
- HQ: Orlando, FL
- Employees: ≈ 500
- Rev: ≈ $200 M
- Website: falconsbeyond.com
🤼 Competitive Intel
Likely marketing & product/engineering vendors you’ll face to win Falcon’s Beyond Global, Inc.'s business.
- Adobe Experience Cloud (adobe.com) — CMS & Personalization
- Unique edge: Deep integration with Adobe Creative Suite
- Evaluated by CMO for brand consistency and design workflows
- Salesforce Marketing Cloud (salesforce.com) — Marketing Automation
- Unique edge: 360° customer view & journey orchestration
- Evaluated by VP Marketing for campaign scale & reporting
- Sitecore (sitecore.com) — Digital Experience Platform
- Unique edge: Flexible content management with commerce integration
- Evaluated by VP Product for omnichannel delivery
- Optimizely (optimizely.com) — Digital Experimentation
- Unique edge: A/B testing built into content workflows
- Evaluated by Product Engineering for optimization at scale
- Acquia (acquia.com) — Open Digital Experience
- Unique edge: Open-source Drupal ecosystem for customization
- Evaluated by CTO for extensibility and community support
✅ Do-Now Checklist
Connect with Jason Ambler on LinkedIn (link above)
Craft first outreach referencing this Falcon’s Beyond Global, Inc. sales trigger to highlight timely relevance
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jason
COMPANY = Falcon’s Beyond Global, Inc.
DEPT = Content
SIZE = 20
BOTTLENECK = siloed content workflows
EVENT = Named Chief Content Officer
DETAIL = Named Chief Content Officer at Falcon’s Beyond
PAIN = siloed content workflows
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251028439331&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = 50
EMP_EST = ≈ 500
REV_EST = ≈ $200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 20-person Content
Jason—noticed your Content team is ≈ 20.
That’s when siloed content workflows slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 50.
DM ≤45 words, TONE:
Saw your post about Named Chief Content Officer at Falcon’s Beyond — siloed content workflows.
≈ TBD. ≈ TBD.
Quick chat?