Pipeline Trigger: ReturnPro’s New Marketing VP

🚀 Battle Card

🚀 Battle Card: ReturnPro

• Ami DeWille, Vice President of Branding and Marketing · 🔗 LinkedIn

• New marketing leadership means a push for unified branding and ROI-driven demand gen—prime moment to jump in with your solution. → Source (This is a ReturnPro sales trigger to activate your outreach.)

• Lack of centralized, scalable demand-gen workflows

• Pressure to prove marketing ROI quickly

• Primary: Marketing Automation Platform → Streamline multi-channel campaigns & boost lead conversion

• Expansion: Brand Analytics & Attribution Tool → Optimize spend and demonstrate campaign impact

• HQ: Miami, FL

• Employees: ≈ 150

• Rev: ≈ $30 M

• Website: returnpro.com

🤼 Competitive Intel

• Salesforce Marketing Cloud — Marketing Automation / Engagement
• Unique edge: Native Salesforce CRM integration
• Evaluated by VP Marketing for end-to-end visibility

• HubSpot — Inbound Marketing / CRM
• Unique edge: All-in-one ease of use
• Evaluated by Marketing Ops for quick deployment

• Adobe Marketo Engage — Account-Based Marketing
• Unique edge: Advanced segmentation & analytics
• Evaluated by Demand Gen team for ABM capabilities

• Oracle Eloqua — Campaign Management
• Unique edge: Enterprise-scale personalization
• Evaluated by Marketing Ops for global reach

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Marketing automation platform that centralizes multi-channel campaigns❑
PROOF_METRIC  = ❑35% increase in qualified leads❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Ami
COMPANY     = ReturnPro
DEPT        = Branding and Marketing
SIZE        = ≈5
BOTTLENECK  = Lack of centralized, scalable demand-gen workflows
EVENT       = Appointment of new VP of Branding and Marketing
DETAIL      = Appointment of ReturnPro’s new VP of Branding and Marketing
PAIN        = Pressure to prove marketing ROI quickly
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250910741203&div=41152219
SIM_CO      = ShopEase
WIN_METRIC  = 35% increase in qualified leads
NEXT_SIZE   = ≈20
EMP_EST     = ≈150
REV_EST     = ≈$30M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈5-person Branding and Marketing

Ami—noticed your Branding and Marketing team is ≈5.

That’s when Lack of centralized, scalable demand-gen workflows slows growth.

We helped ShopEase fix this with Marketing automation platform that centralizes multi-channel campaigns.

Result: 35% increase in qualified leads.  
Quick call?

PS—next bottleneck hits ≈20.

DM ≤45 words, TONE:
Saw your post about Appointment of ReturnPro’s new VP of Branding and Marketing — Pressure to prove marketing ROI quickly.  
Marketing automation platform that centralizes multi-channel campaigns. 35% increase in qualified leads.  
Quick chat?```