Hot Lead: PLTW Advisory Hire Fuels STEM Pipeline

🚀 Battle Card: Project Lead The Way

• Sean Covey, Advisory Committee Member · 🔗 LinkedIn

• This Project Lead The Way sales trigger underlines growing demand for expert guidance in scaling STEM career-connected learning. → Source

• Scaling educational innovation while maintaining quality and impact

• Navigating today’s complex STEM and career-connected learning landscape

• Primary: Board & Committee Management Software → streamline advisory workflows & decision tracking

• Expansion: Learning Analytics Platform → real-time insights into student performance & program ROI

• HQ: Indianapolis, IN

• Employees: ≈ 300

• Rev: ≈ $60 M

• Website: pltw.org

🤼 Competitive Intel

• Blackbaud — Nonprofit CRM / Fundraising
• Unique edge: End-to-end donor & grant management
• Evaluated by VP of Partnerships for fundraising effectiveness

• Salesforce — CRM / Nonprofit Cloud
• Unique edge: Customizable engagement platform for NGOs
• Evaluated by Director of Development for donor insights

• Instructure — LMS (Canvas)
• Unique edge: Scalable learning platform with open API
• Evaluated by PD and IT leads for teacher adoption

• Edmentum — Digital Curriculum & Assessment
• Unique edge: Standards-aligned K–12 online courses
• Evaluated by Curriculum Leads for content breadth

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Sean
COMPANY     = Project Lead The Way
DEPT        = Advisory Committee
SIZE        = 5
BOTTLENECK  = Scaling educational innovation while maintaining quality and impact
EVENT       = PLTW Appoints Education Leaders to Advisory Committee
DETAIL      = your Advisory Committee appointment
PAIN        = maintaining quality & impact at scale
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915757737&div=41152219
SIM_CO      = FranklinCovey Education
WIN_METRIC  = 30% faster committee decisions
NEXT_SIZE   = 8
EMP_EST     = ≈300
REV_EST     = ≈$60M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 5-person Advisory Committee

Sean—noticed your Advisory Committee team is ≈ 5.

That’s when Scaling educational innovation while maintaining quality and impact slows growth.

We helped FranklinCovey Education fix this with ❑<1-line value>❑.

Result: 30% faster committee decisions.  
Quick call?

PS—next bottleneck hits ≈ 8.

DM ≤45 words, TONE:
Saw your post about your Advisory Committee appointment — maintaining quality & impact at scale.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?