Power Digital Sales Battle Card: Vertical Specialization Trigger

🚀 Battle Card: Power Digital

• Samantha Kress, Chief Client Officer

• This Power Digital sales trigger highlights a shift to vertical specialization, aligning teams with industry expertise to drive profit growth → Source

• Siloed marketing channels impede industry-specific growth

• Lack of unified data-to-profit measurement

• Primary: Vertical-specialized growth marketing → Scalable industry expertise

• Expansion: Data intelligence platform (Power Circuit™) → Profit-driven decision making

• HQ: San Diego, CA

• Employees: ≈ 250

• Rev: ≈ $50 M

• Website: powerdigitalmarketing.com

🤼 Competitive Intel

• Accenture Interactive — Growth Marketing & Consulting
• Unique edge: Enterprise-scale digital transformation
• Evaluated by CCO for integrated services

• Deloitte Digital — Marketing & Data Consulting
• Unique edge: Advanced analytics & strategy capabilities
• Evaluated by CFO for ROI accountability

• R/GA — Creative & Digital Experience
• Unique edge: Award-winning design & user experience
• Evaluated by CMO for brand differentiation

• Publicis Sapient — Digital Business Transformation
• Unique edge: Proprietary technology & agile delivery
• Evaluated by VP Ops for technical execution

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Samantha
COMPANY     = Power Digital
DEPT        = Client Services
SIZE        = ≈20
BOTTLENECK  = siloed marketing channels
EVENT       = Chief Client Officer appointment
DETAIL      = vertical specialization to accelerate profit-driven growth
PAIN        = Siloed marketing channels impede industry-specific growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903648566&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈30% increase in ROI
NEXT_SIZE   = ≈30
EMP_EST     = ≈250
REV_EST     = ≈$50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈20-person Client Services

Samantha—noticed your Client Services team is ≈20.

That’s when siloed marketing channels slows growth.

We helped ≈ TBD fix this with ❑<1-line value>❑.

Result: ≈30% increase in ROI.  
Want the 2-min recap?

PS—next bottleneck hits ≈30.

DM ≤45 words, TONE:
Saw your post about vertical specialization to accelerate profit-driven growth — Siloed marketing channels impede industry-specific growth.  
❑<1-line value>❑. ❑<metric>❑.  
Send case study?