Quota Crusher: Premier Transportation Safety Battle Card

🚀 Battle Card: Premier Transportation

• Matt DiVito, Vice President of Safety · 🔗 [LinkedIn](https://www.linkedin.com/company/premier-transportation/)

• A renewed focus on safety culture means the company will invest in tools that drive compliance and reduce accidents — capitalize on this Premier Transportation sales trigger. → Source

• Inconsistent safety data collection across terminals

• High accident rates impacting operational costs

• Primary: Safety management software → Automated compliance tracking & accident reduction (perfect for this Premier Transportation sales trigger)

• Expansion: Driver engagement platform → Stronger safety culture & retention

• HQ: Atlanta, GA

• Employees: 2000

• Rev: ≈ $350 M

• Website: [premiertransportation.com](https://premiertransportation.com/)

🤼 Competitive Intel

• Samsara — Safety/Telematics
• Unique edge: Real-time AI dashcams
• Evaluated by VP Safety & Dir. Ops for compliance insights

• Lytx — Video Telematics
• Unique edge: Predictive analytics to prevent accidents
• Evaluated by Safety Council members for ROI

• Omnitracs — Fleet Management
• Unique edge: Deep routing & compliance modules
• Evaluated by VP Safety for regulatory alignment

• KeepTruckin — ELD & Safety
• Unique edge: Integrated ELD & coaching workflows
• Evaluated by Safety Managers for driver engagement

• Trimble Transportation — TMS/Safety
• Unique edge: End-to-end logistics & safety suite
• Evaluated by CFO & COO for cost synergies

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Automated safety data platform❑
PROOF_METRIC  = ❑30% reduction in accidents❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Matt DiVito
COMPANY     = Premier Transportation
DEPT        = Safety
SIZE        = ≈ 10
BOTTLENECK  = inconsistent safety data collection across terminals
EVENT       = appointment as VP of Safety
DETAIL      = appointment as Vice President of Safety
PAIN        = High accident rates impacting operational costs
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007015310&div=41152219
SIM_CO      = Samsara customer
WIN_METRIC  = 30% reduction in accident rates
NEXT_SIZE   = ≈ 15
EMP_EST     = 2000
REV_EST     = $350M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Safety

Matt DiVito—noticed your Safety team is ≈ 10.

That’s when inconsistent safety data collection across terminals slows growth.

We helped Samsara customer fix this with Automated safety data platform.

Result: 30% reduction in accident rates.  
Quick call?

PS—next bottleneck hits ≈ 15.

DM ≤45 words, TONE:
Saw your post about appointment as Vice President of Safety — High accident rates impacting operational costs.  
Automated safety data platform. 30% reduction in accidents.  
Quick chat?