Priority Capital Battle Card: Accelerate Pipeline

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🚀 Battle Card: Priority Capital

Quick trigger: Priority Capital Appoints Robyn Kennedy DeSocio as Vice President of Marketing (Sep 30, 2025)

👤 Decision Maker in the News

Robyn Kennedy DeSocio, Vice President of Marketing 📧 <rkennedy@prioritycapital.com>

💡 Why It Matters

As the latest Priority Capital sales trigger, this strategic hire is a green light for ramping up demand generation and brand positioning at scale. → Source

🎯 Core Pain Point

No scalable marketing automation framework to support rapid growth

Inefficient campaign analytics and personalization hindering lead conversion

💰 What to Pitch

Primary: Marketing Automation Platform → accelerated campaign execution & measurable ROI

Expansion: Advanced Analytics & Personalization Tool → higher lead engagement & conversion rates

🗺️ Quick Context

HQ: Burlington, MA

Employees: ≈ 75

Rev: ≈ $50 M

Website: [prioritycapital.com](https://prioritycapital.com/)

🤼 Competitive Intel

Which other vendors you’ll probably face to win Priority Capital’s business.

HubSpot — Marketing Automation / CRM

Unique edge: All-in-one inbound platform
Evaluated by VP Marketing for ease of use

Marketo — Marketing Automation

Unique edge: Deep Adobe integration for creative workflows
Evaluated by Director of Demand Gen for advanced segmentation

Pardot — B2B Automation

Unique edge: Native Salesforce connectivity
Evaluated by Marketing Ops for CRM alignment

Mailchimp — Email Marketing / Automation

Unique edge: User-friendly templates & audience insights
Evaluated by Marketing Managers for cost-effectiveness

Oracle Eloqua — Enterprise Marketing Automation

Unique edge: Robust multi-channel orchestration
Evaluated by CMO for enterprise scalability

✅ Do-Now Checklist

Connect with Robyn on LinkedIn and key marketing stakeholders

Leverage the Priority Capital sales trigger in your email subject and outreach copy

Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

Get more Priority Capital sales trigger intel daily—no fluff, all pipeline. Subscribe to NewsletterForLeads

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Marketing Automation Platform for scalable growth❑
PROOF_METRIC  = ❑≈ 35% MQL uplift❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Robyn
COMPANY     = Priority Capital
DEPT        = Marketing
SIZE        = ≈ 5
BOTTLENECK  = no scalable marketing automation framework
EVENT       = Robyn Kennedy DeSocio appointed as VP of Marketing
DETAIL      = her appointment as VP of Marketing
PAIN        = inefficient campaign analytics & personalization hindering conversions
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930395073&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ 35% MQL uplift
NEXT_SIZE   = ≈ 10
EMP_EST     = ≈ 75
REV_EST     = ≈ $50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person Marketing

Robyn—noticed your Marketing team is ≈ 5.

That’s when no scalable marketing automation framework slows growth.

We helped ≈ TBD fix this with Marketing Automation Platform for scalable growth.

Result: ≈ 35% MQL uplift.  
Quick call?

PS—next bottleneck hits ≈ 10.

DM ≤45 words, TONE:
Saw your post about her appointment as VP of Marketing — inefficient campaign analytics & personalization hindering conversions.  
Marketing Automation Platform for scalable growth. ≈ 35% MQL uplift.  
Quick chat?