QuickTrigger Battle Card: The Standard M&A Pipeline
🚀 Doug Stearns is now AVP IT M&A Integration at The Standard. Use this QuickTrigger to pitch your IT integration platform, ignite deal flow, and crush your quota.
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🚀 Battle Card: The Standard
Quick trigger:
👤 Decision Maker in the News
- Doug Stearns, Assistant Vice President of IT Mergers and Acquisitions Integration
💡 Why It Matters
- This The Standard sales trigger underscores the critical need for scalable, repeatable IT integration processes to absorb the American Heritage EVB acquisition swiftly. → Source
🎯 Core Pain Point
- Integrating disparate financial protection systems without disrupting service
- Building a repeatable IT M&A playbook to reduce time and cost per deal
💰 What to Pitch
- Primary: M&A IT Integration Platform → Accelerated systems consolidation and go-live
- Expansion: Change Management & Training Services → Higher end-user adoption and lower post-merger risk
🗺️ Quick Context
- HQ: Portland, OR
- Employees: 4,233
- Rev: ≈ $3 B
- Website: standard.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win The Standard’s business.
- Dell Boomi — iPaaS / Integration
- Unique edge: Prebuilt connectors for insurance platforms
- Evaluated by AVP IT M&A for speed of deployment
- MuleSoft — iPaaS / API Management
- Unique edge: Enterprise API lifecycle governance
- Evaluated by VP Ops for governance and security
- Informatica — Data Integration / ETL
- Unique edge: Robust data quality and mapping tools
- Evaluated by Dir. Data for handling legacy systems
- Workato — Automation & Integration
- Unique edge: Low-code, rapid workflow automation
- Evaluated by IT Operations for ease of use
✅ Do-Now Checklist
Connect with Doug Stearns on LinkedIn
Reference The Standard sales trigger in your first outreach
Craft your Copy-My-Prompt email + DM (Step 7) and send initial touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stay ahead of every The Standard sales trigger—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑M&A IT Integration Platform❑
PROOF_METRIC = ❑20% faster integrations❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Doug
COMPANY = The Standard
DEPT = IT Mergers and Acquisitions Integration
SIZE = ≈5
BOTTLENECK = integrating disparate IT systems post-acquisition
EVENT = named Doug Stearns as Assistant Vice President of IT Mergers and Acquisitions Integration
DETAIL = American Heritage EVB business acquisition
PAIN = integrating disparate financial protection systems without disrupting service
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250826770006&div=41152219
SIM_CO = ≈TBD
WIN_METRIC = 30% faster integrations
NEXT_SIZE = ≈20
EMP_EST = 4233
REV_EST = ≈$3B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈5-person IT Mergers and Acquisitions Integration
Doug—noticed your IT Mergers and Acquisitions Integration team is ≈5.
That’s when integrating disparate IT systems post-acquisition slows growth.
We helped ≈TBD fix this with M&A IT Integration Platform.
Result: 30% faster integrations.
Quick call?
PS—next bottleneck hits ≈20.
DM ≤45 words, TONE:
Saw your post about American Heritage EVB business acquisition — integrating disparate financial protection systems without disrupting service.
M&A IT Integration Platform. 20% faster integrations.
Quick chat?