Battle Card: Racepoint Global Sales Trigger
Jen Filleti is now SVP. Use this move to pitch your influencer marketing platform with clear ROI. Lock in next touches and fuel your pipeline.
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🚀 Battle Card: Racepoint Global
Quick trigger:
👤 Decision Maker in the News
- Jen Filleti, Senior Vice President · 🔗 LinkedIn
💡 Why It Matters
- This Racepoint Global sales trigger underscores a strategic push to deepen client engagement and expand influencer marketing capabilities → Source
🎯 Core Pain Point
- Scaling influencer marketing offerings without clear ROI measurement
- Balancing deep client relationships with aggressive new business targets
💰 What to Pitch
- Primary: Influencer marketing platform → Clear ROI and streamlined campaign management
- Expansion: Integrated communications analytics → Data-driven insights for client reporting
🗺️ Quick Context
- HQ: Boston, MA
- Employees: ≈ 150
- Rev: ≈ $30 M
- Website: racepointglobal.com
🤼 Competitive Intel
*Which other agencies you’ll probably face to win Racepoint Global’s business.*
- Edelman — Creative/PR
- Unique edge: Global footprint with blue-chip clients
- Evaluated by CMO for scale and credibility
- Weber Shandwick — PR/Digital
- Unique edge: Massive influencer network
- Evaluated by Dir. Marketing for social amplification
- Ogilvy — Integrated Marketing
- Unique edge: Award-winning brand storytelling
- Evaluated by VP Ops for cross-channel integration
- FleishmanHillard — Corporate Communications
- Unique edge: Crisis communications expertise
- Evaluated by HR & People for change management support
✅ Do-Now Checklist
Connect with Jen on LinkedIn ([link above])
Craft first outreach using the Racepoint Global sales trigger to highlight expanding influencer services
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Capture every Racepoint Global sales trigger—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
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OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑❑
PROOF_METRIC = ❑❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Jen
COMPANY = Racepoint Global
DEPT = Marketing
SIZE = 150
BOTTLENECK = Scaling influencer marketing offerings without clear ROI measurement
EVENT = Promotes Jen Filleti to Senior Vice President
DETAIL = Promotion of Jen Filleti to Senior Vice President
PAIN = Balancing deep client relationships with aggressive new business targets
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251029102543&div=41152219
SIM_CO = Extreme Networks
WIN_METRIC = 25% uplift in campaign ROI
NEXT_SIZE = 300
EMP_EST = ≈150
REV_EST = ≈$30M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 150-person Marketing
Jen—noticed your Marketing team is ≈ 150.
That’s when Scaling influencer marketing offerings without clear ROI measurement slows growth.
We helped Extreme Networks fix this with ❑❑.
Result: 25% uplift in campaign ROI.
Quick call?
PS—next bottleneck hits ≈ 300.
DM ≤45 words, TONE:
Saw your post about Promotion of Jen Filleti to Senior Vice President — Balancing deep client relationships with aggressive new business targets.
❑❑. ❑❑.
Quick chat?