Real Brokerage Battle Card: Scale Agents & Boost Commission
Pitch Pam O’Bryant’s new high-performance team at The Real Brokerage with an Agent Performance Platform and Digital Lead Gen. Fuel pipeline, hit quota, close faster.
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🚀 Battle Card: The Real Brokerage Inc.
Quick trigger:
👤 Decision Maker in the News
- Pam O’Bryant, Team Leader, High-Performance Team · 🔗 LinkedIn
💡 Why It Matters
- This The Real Brokerage Inc. sales trigger signals a push to scale agent-first systems in the DMV region → Source
🎯 Core Pain Point
- Scaling high-touch coaching across 29,000+ agents
- Turning underperforming offices into profit engines
💰 What to Pitch
- Primary: Agent Performance Platform → Embed your CRM and coaching cadence to drive retention and productivity
- Expansion: Digital Lead Generation Services → Fuel Pam’s new team with hyper-targeted local prospects
🗺️ Quick Context
- HQ: Miami, FL
- Employees: ≈ 500
- Rev: ≈ $600 M
- Website: onereal.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win **The Real Brokerage Inc.*’s business.
- Keller Williams — Coaching & Agent Network
- Unique edge: World-class in-house coaching ecosystem
- Evaluated by Team Leader for systems expertise
- Compass — End-to-End Agent Platform
- Unique edge: In-house marketing studios & premium branding
- Evaluated by Marketing for lead gen efficiency
- eXp Realty — Cloud Brokerage Model
- Unique edge: Revenue share + virtual culture for recruiting
- Evaluated by HR & People for scalable onboarding
✅ Do-Now Checklist
Connect with Pam O’Bryant on LinkedIn (link above)
Craft first touch using this The Real Brokerage Inc. sales trigger in your subject line
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Agent Performance Platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Pam
COMPANY = The Real Brokerage Inc.
DEPT = High-Performance Team
SIZE = ≈ 1
BOTTLENECK = Scaling high-touch coaching across 29,000+ agents
EVENT = Pam O’Bryant Launches High-Performance Team
DETAIL = launching a new team serving the DMV markets
PAIN = Scaling high-touch coaching across 29,000+ agents
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812976751&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = 10
EMP_EST = ≈ 500
REV_EST = ≈ $600M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 1-person High-Performance Team
Pam—noticed your High-Performance Team team is ≈ 1.
That’s when Scaling high-touch coaching across 29,000+ agents slows growth.
We helped ≈ TBD fix this with Agent Performance Platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 10.
DM ≤45 words, TONE:
Saw your post about launching a new team serving the DMV markets — Scaling high-touch coaching across 29,000+ agents.
Agent Performance Platform. ≈ TBD.
Quick chat?