Battle Card: Recess Beverage’s $30M Growth Trigger
Pipeline alert for quota crushers: Recess Beverage just raised $30M and hired a CPG vet. Target scaling ops and marketing ROI. Grab this sales trigger and close fast.
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🚀 Battle Card: Recess Beverage
Quick trigger:
Use this Recess Beverage sales trigger to jumpstart conversations around scaling CPG operations.
👤 Decision Makers in the News
- Benjamin Witte, Founder & Co-CEO 📧 ben@takearecess.com
- Kyle Thomas, President & Co-CEO
💡 Why It Matters
This Recess Beverage sales trigger underscores a major growth push—$30M funding plus a CPG veteran hire signals aggressive retail expansion and marketing investment. → Source
🎯 Core Pain Point
- Scaling operations to meet rapid retail footprint growth
- Driving targeted marketing ROI in a crowded beverage category
💰 What to Pitch
- Primary: Supply Chain Management platform → Real-time inventory visibility and faster order fulfillment
- Expansion: Marketing Automation solution → Higher engagement rates and efficient campaign spend
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 75
- Rev: ≈ $35 M
- Website: takearecess.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Recess Beverage’s business.
- Blue Yonder — Supply Chain Planning
- Unique edge: AI-driven demand forecasting
- Evaluated by VP Supply Chain for accuracy
- Kinaxis — Concurrent Planning
- Unique edge: Rapid scenario analysis
- Evaluated by Dir. Ops for agility
- o9 Solutions — Integrated Business Planning
- Unique edge: End-to-end visibility across finance & supply
- Evaluated by CFO for financial alignment
- Manhattan Associates — Warehouse & Transportation Management
- Unique edge: Global 3PL integrations
- Evaluated by Logistics Lead for distribution scale
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Leverage this Recess Beverage sales trigger in your first-touch email/DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get a fresh Recess Beverage sales trigger like this daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑a Supply Chain Management platform for real-time inventory visibility & faster fulfillment❑
PROOF_METRIC = ❑20% faster order fulfillment❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
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📌 TARGET COMPANY
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NAME = Benjamin
COMPANY = Recess Beverage
DEPT = Ops & Supply Chain
SIZE = ≈ 75
BOTTLENECK = Scaling operations to meet rapid retail footprint growth
EVENT = $30M Series B Round
DETAIL = closing its $30M Series B and new President & Co-CEO hire
PAIN = Scaling operations to meet rapid retail footprint growth
SRC = https://vcnewsdaily.com/recess-beverage/venture-capital-funding/trqsqpbhcz
SIM_CO = Health-Ade
WIN_METRIC = 20% faster order fulfillment
NEXT_SIZE = ≈ 150
EMP_EST = ≈ 75
REV_EST = ≈ $35M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 75-person Ops & Supply Chain
Benjamin—noticed your Ops & Supply Chain team is ≈ 75.
That’s when Scaling operations to meet rapid retail footprint growth slows growth.
We helped Health-Ade fix this with a Supply Chain Management platform for real-time inventory visibility & faster fulfillment.
Result: 20% faster order fulfillment.
Quick call?
PS—next bottleneck hits ≈ 150.
DM ≤45 words, TONE:
Saw your post about closing its $30M Series B and new President & Co-CEO hire — Scaling operations to meet rapid retail footprint growth.
A Supply Chain Management platform for real-time inventory visibility & faster fulfillment. 20% faster order fulfillment.
Quick chat?