RIS Rx Sales Trigger: John Driscoll as Chairman

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🚀 Battle Card: RIS Rx

Quick trigger: RIS Rx sales trigger: seasoned chair accelerates credibility.

👤 Decision Maker in the News

John Driscoll, Chairman of the Board · 🔗 LinkedIn

💡 Why It Matters

This RIS Rx sales trigger infuses board with a healthcare payments veteran to deepen pharma client trust. → Source

🎯 Core Pain Point

Persistent revenue leakage in the patient payment cycle

Complex management of manufacturer-sponsored financial assistance

💰 What to Pitch

Primary: Proprietary payment reimbursement software → Reduced leakage & faster reimbursements

Expansion: Pharmacist-led expertise services → Higher patient support adoption

🗺️ Quick Context

HQ: Newport Beach, CA

Employees: ≈ 100

Rev: ≈ $20 M

Website: https://risrx.com/

🤼 Competitive Intel

Which other vendors you’ll probably face to win RIS Rx’s business.

Waystar — Healthcare payment software

Unique edge: End-to-end RCM integration + analytics
Evaluated by COO & VP Ops for platform maturity

RevSpring — Patient engagement & payments

Unique edge: Multi-channel patient communication
Evaluated by Dir. Finance for adoption rates

CoverMyMeds — E-prescribing & benefits verification

Unique edge: Deep payer connectivity
Evaluated by IT for integration speed

Change Healthcare — Revenue cycle management

Unique edge: Large network scale
Evaluated by CFO for cost efficiency

✅ Do-Now Checklist

Connect with John Driscoll on LinkedIn (link above)

Include “RIS Rx sales trigger” in your subject line and send first email touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑proprietary payment reimbursement software❑
PROOF_METRIC  = ❑25% reduction in revenue leakage❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = John
COMPANY     = RIS Rx
DEPT        = Revenue Cycle
SIZE        = ≈ 5
BOTTLENECK  = revenue leakage
EVENT       = leadership appointment
DETAIL      = RIS Rx Appoints John Driscoll as Chairman of the Board
PAIN        = persistent revenue leakage in the patient payment cycle
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015478541&div=41152219
SIM_CO      = Waystar
WIN_METRIC  = 25% reduction in revenue leakage
NEXT_SIZE   = ≈ 15
EMP_EST     = ≈ 100
REV_EST     = ≈ $20M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person Revenue Cycle

John—noticed your Revenue Cycle team is ≈ 5.

That’s when revenue leakage slows growth.

We helped Waystar fix this with proprietary payment reimbursement software.

Result: 25% reduction in revenue leakage.  
Quick call?

PS—next bottleneck hits ≈ 15.

DM ≤45 words, TONE:
Saw your post about RIS Rx Appoints John Driscoll as Chairman of the Board — persistent revenue leakage in the patient payment cycle.  
proprietary payment reimbursement software. 25% reduction in revenue leakage.  
Quick chat?