RMA Fertility Trigger Playbook

🚀 Battle Card: Reproductive Medicine Associates

• Dr. Keri Bergin, Reproductive Endocrinologist · 🔗 LinkedIn

• Expanding advanced fertility services in LA/Burbank meets surging demand for personalized, LGBTQ+–friendly family-building → Source

• Understanding this Reproductive Medicine Associates sales trigger primes your pitch on inclusivity and digital care.

• Access bottleneck in Southern California fertility clinics

• Growing need for specialized LGBTQ+ family-building support

• Primary: Telehealth fertility consultations → Reduce scheduling friction & expand reach

• Expansion: Patient engagement platform → Improve retention & personalize care

• HQ: Los Angeles, CA

• Employees: ≈ 250

• Rev: ≈ $50 M

• Website: rmanetwork.com

🤼 Competitive Intel

• Amwell — Telehealth Platform
• Unique edge: Integrated EHR teleconsultations
• Evaluated by CTO & Ops for digital expansion

• Maven Clinic — Fertility Benefits
• Unique edge: Specialization in family-building care
• Evaluated by HR & Benefits for employee retention

• Solutionreach — Patient Engagement
• Unique edge: Automated reminders & two-way texting
• Evaluated by Marketing & Patient Services for engagement

• Phreesia — Patient Intake
• Unique edge: Streamlined digital intake & consent
• Evaluated by Clinic Managers for workflow efficiency

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Telehealth fertility consultations❑
PROOF_METRIC  = ❑30% increase in patient bookings❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Keri
COMPANY     = Reproductive Medicine Associates (RMA)
DEPT        = clinical
SIZE        = ≈20
BOTTLENECK  = access bottleneck in Southern California fertility clinics
EVENT       = Dr. Keri Bergin Joins RMA
DETAIL      = expanding fertility care in Los Angeles and Burbank
PAIN        = access bottleneck in Southern California fertility clinics
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904502923&div=41152219
SIM_CO      = Boston IVF
WIN_METRIC  = 30% increase in patient bookings
NEXT_SIZE   = ≈50
EMP_EST     = ≈250
REV_EST     = ≈50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈20-person clinical

Keri—noticed your clinical team is ≈20.

That’s when access bottleneck in Southern California fertility clinics slows growth.

We helped Boston IVF fix this with Telehealth fertility consultations.

Result: 30% increase in patient bookings.  
Quick call?

PS—next bottleneck hits ≈50.

DM ≤45 words, TONE:
Saw your post about expanding fertility care in Los Angeles and Burbank — access bottleneck in Southern California fertility clinics.  
Telehealth fertility consultations. 30% increase in patient bookings.  
Quick chat?