RMA Fertility Trigger Playbook
Dr. Keri Bergin joins RMA in LA/Burbank. Strike within 24h to own the fertility care convo. Pitch telehealth & patient engagement. Boost pipeline and crush your quota.
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🚀 Battle Card: Reproductive Medicine Associates
Quick trigger:
Nail this Reproductive Medicine Associates sales trigger with a first-touch within 24h to own the conversation.
👤 Decision Maker in the News
- Dr. Keri Bergin, Reproductive Endocrinologist · 🔗 LinkedIn
💡 Why It Matters
- Expanding advanced fertility services in LA/Burbank meets surging demand for personalized, LGBTQ+–friendly family-building → Source
- Understanding this Reproductive Medicine Associates sales trigger primes your pitch on inclusivity and digital care.
🎯 Core Pain Point
- Access bottleneck in Southern California fertility clinics
- Growing need for specialized LGBTQ+ family-building support
💰 What to Pitch
- Primary: Telehealth fertility consultations → Reduce scheduling friction & expand reach
- Expansion: Patient engagement platform → Improve retention & personalize care
🗺️ Quick Context
- HQ: Los Angeles, CA
- Employees: ≈ 250
- Rev: ≈ $50 M
- Website: rmanetwork.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Reproductive Medicine Associates’s business.*
- Amwell — Telehealth Platform
- Unique edge: Integrated EHR teleconsultations
- Evaluated by CTO & Ops for digital expansion
- Maven Clinic — Fertility Benefits
- Unique edge: Specialization in family-building care
- Evaluated by HR & Benefits for employee retention
- Solutionreach — Patient Engagement
- Unique edge: Automated reminders & two-way texting
- Evaluated by Marketing & Patient Services for engagement
- Phreesia — Patient Intake
- Unique edge: Streamlined digital intake & consent
- Evaluated by Clinic Managers for workflow efficiency
✅ Do-Now Checklist
Connect with Dr. Keri Bergin on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Leverage this Reproductive Medicine Associates sales trigger and more—daily, no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Telehealth fertility consultations❑
PROOF_METRIC = ❑30% increase in patient bookings❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Keri
COMPANY = Reproductive Medicine Associates (RMA)
DEPT = clinical
SIZE = ≈20
BOTTLENECK = access bottleneck in Southern California fertility clinics
EVENT = Dr. Keri Bergin Joins RMA
DETAIL = expanding fertility care in Los Angeles and Burbank
PAIN = access bottleneck in Southern California fertility clinics
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904502923&div=41152219
SIM_CO = Boston IVF
WIN_METRIC = 30% increase in patient bookings
NEXT_SIZE = ≈50
EMP_EST = ≈250
REV_EST = ≈50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈20-person clinical
Keri—noticed your clinical team is ≈20.
That’s when access bottleneck in Southern California fertility clinics slows growth.
We helped Boston IVF fix this with Telehealth fertility consultations.
Result: 30% increase in patient bookings.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about expanding fertility care in Los Angeles and Burbank — access bottleneck in Southern California fertility clinics.
Telehealth fertility consultations. 30% increase in patient bookings.
Quick chat?