RMR Group Exec Promo: Pipeline Power-Up

🚀 Battle Card: The RMR Group

• [Matt Jordan](https://www.linkedin.com/company/the-rmr-group/), Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/the-rmr-group/)

• [Matt Brown](https://www.linkedin.com/company/the-rmr-group/), Executive Vice President and Chief Financial Officer and Treasurer · 🔗 [LinkedIn](https://www.linkedin.com/company/the-rmr-group/)

• [Yael Duffy](https://www.linkedin.com/company/the-rmr-group/), Executive Vice President · 🔗 [LinkedIn](https://www.linkedin.com/company/the-rmr-group/)

• This The RMR Group sales trigger spotlights the need for a deep bench to support $40 B AUM growth and streamline shared services. → Source

• Scaling operations across 1,900 properties without inefficiencies

• Maintaining financial leadership continuity during rapid expansion

• Primary: Capital Formation Platform → Accelerate fundraising and streamline investor reporting

• Expansion: Integrated Property Management Solution → Optimize asset operations and reduce overhead

• HQ: Newton, MA

• Employees: ≈ 900

• Rev: ≈ $200 M

• Website: [rmrgroup.com](https://www.rmrgroup.com/)

🤼 Competitive Intel

• BlackRock — Asset Management
• Unique edge: Massive scale & global client base
• Evaluated by CFO & Treasurer for portfolio diversification

• Brookfield Asset Management — Asset Management
• Unique edge: Opportunistic real estate strategies
• Evaluated by EVP Finance for alternative returns

• Yardi — Property Management Software
• Unique edge: End-to-end CRE operations platform
• Evaluated by COO & EVP Asset Management for operational efficiency

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Capital formation platform to accelerate fundraising and streamline reporting❑
PROOF_METRIC  = ❑≈ 30% faster reporting via SRC❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Matt
COMPANY     = The RMR Group
DEPT        = Operations
SIZE        = ≈ 50
BOTTLENECK  = scaling operations across 1,900 properties
EVENT       = executive leadership promotions
DETAIL      = executive leadership promotions
PAIN        = maintaining efficient operations during rapid expansion
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250926522058&div=41152219
SIM_CO      = BlackRock
WIN_METRIC  = ≈ 25% faster fundraising
NEXT_SIZE   = ≈ 100
EMP_EST     = ≈ 900
REV_EST     = ≈ $200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 50-person Operations

Matt—noticed your Operations team is ≈ 50.

That’s when scaling operations across 1,900 properties slows growth.

We helped BlackRock fix this with Capital formation platform to accelerate fundraising and streamline reporting.

Result: ≈ 25% faster fundraising.  
Quick call?

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about executive leadership promotions — maintaining efficient operations during rapid expansion.  
Capital formation platform to accelerate fundraising and streamline reporting. ≈ 30% faster reporting via SRC.  
Quick chat?