RMR Group Exec Promo: Pipeline Power-Up
Executive promos at RMR Group open fresh decision-maker doors. Next touch: CFO Matt Brown, COO Matt Jordan, EVP Yael Duffy. Fuel your pipeline and commission.
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🚀 Battle Card: The RMR Group
Quick trigger:
👤 Decision Maker in the News
- [Matt Jordan](https://www.linkedin.com/company/the-rmr-group/), Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/the-rmr-group/)
- [Matt Brown](https://www.linkedin.com/company/the-rmr-group/), Executive Vice President and Chief Financial Officer and Treasurer · 🔗 [LinkedIn](https://www.linkedin.com/company/the-rmr-group/)
- [Yael Duffy](https://www.linkedin.com/company/the-rmr-group/), Executive Vice President · 🔗 [LinkedIn](https://www.linkedin.com/company/the-rmr-group/)
💡 Why It Matters
- This The RMR Group sales trigger spotlights the need for a deep bench to support $40 B AUM growth and streamline shared services. → Source
🎯 Core Pain Point
- Scaling operations across 1,900 properties without inefficiencies
- Maintaining financial leadership continuity during rapid expansion
💰 What to Pitch
- Primary: Capital Formation Platform → Accelerate fundraising and streamline investor reporting
- Expansion: Integrated Property Management Solution → Optimize asset operations and reduce overhead
🗺️ Quick Context
- HQ: Newton, MA
- Employees: ≈ 900
- Rev: ≈ $200 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win against this The RMR Group sales trigger.
- BlackRock — Asset Management
- Unique edge: Massive scale & global client base
- Evaluated by CFO & Treasurer for portfolio diversification
- Brookfield Asset Management — Asset Management
- Unique edge: Opportunistic real estate strategies
- Evaluated by EVP Finance for alternative returns
- Yardi — Property Management Software
- Unique edge: End-to-end CRE operations platform
- Evaluated by COO & EVP Asset Management for operational efficiency
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10) leveraging this The RMR Group sales trigger
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Capital formation platform to accelerate fundraising and streamline reporting❑
PROOF_METRIC = ❑≈ 30% faster reporting via SRC❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Matt
COMPANY = The RMR Group
DEPT = Operations
SIZE = ≈ 50
BOTTLENECK = scaling operations across 1,900 properties
EVENT = executive leadership promotions
DETAIL = executive leadership promotions
PAIN = maintaining efficient operations during rapid expansion
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250926522058&div=41152219
SIM_CO = BlackRock
WIN_METRIC = ≈ 25% faster fundraising
NEXT_SIZE = ≈ 100
EMP_EST = ≈ 900
REV_EST = ≈ $200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person Operations
Matt—noticed your Operations team is ≈ 50.
That’s when scaling operations across 1,900 properties slows growth.
We helped BlackRock fix this with Capital formation platform to accelerate fundraising and streamline reporting.
Result: ≈ 25% faster fundraising.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about executive leadership promotions — maintaining efficient operations during rapid expansion.
Capital formation platform to accelerate fundraising and streamline reporting. ≈ 30% faster reporting via SRC.
Quick chat?