Sales Battle Card: Ro& by Armatec Global Taps Ex-DHS Chief Marc Glasser

🚀 Battle Card: Ro& by Armatec Global

• Marc Glasser, Advisory Board Member · 🔗 [LinkedIn](https://www.linkedin.com/company/armatec-global)

• Adding a homeland security veteran signals a push to embed enterprise-grade risk frameworks into the platform at board level. This Ro& by Armatec Global sales trigger underscores their move from pure video AI to full-spectrum physical risk intelligence. → Source

• Scaling risk intelligence beyond reactive video alerts

• Securing executive buy-in for physical threat mitigation

• Primary: RiskOps implementation consulting → Reduce time-to-value for PRI Platform

• Expansion: Advisory board workflow tool → Enhance cross-domain expert collaboration

• HQ: Cambridge, MA

• Employees: ≈ 50

• Rev: ≈ $5 M

• Website: [roand.ai](https://www.roand.ai)

🤼 Competitive Intel

• Verkada — Video security & AI analytics
• Unique edge: Cloud-native camera management
• Evaluated by CTO & Head of Security for rapid deployment

• Everbridge — Critical event management
• Unique edge: Integrated mass notification with incident intelligence
• Evaluated by VP Ops & CISO for compliance workflows

• Genetec — Unified security platform
• Unique edge: End-to-end video, access, and ALPR integration
• Evaluated by Dir. Security & IT for scalability

• Motorola Solutions — Public safety & mission-critical comms
• Unique edge: Dedicated 24/7 support for regulated sectors
• Evaluated by Head of Public Safety & Risk for response reliability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑NewsletterForLeads❑
OFFER_BRIEF   = ❑RiskOps implementation consulting❑
PROOF_METRIC  = ❑30% faster deployment❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Marc
COMPANY     = Ro& by Armatec Global
DEPT        = ≈ TBD
SIZE        = ≈ 10
BOTTLENECK  = Scaling risk intelligence beyond reactive video alerts
EVENT       = Appointment of Marc Glasser to Advisory Board
DETAIL      = appointment of Marc Glasser to Advisory Board
PAIN        = Securing executive buy-in for physical threat mitigation
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251001957550&div=41152219
SIM_CO      = Everbridge
WIN_METRIC  = 40% faster incident response
NEXT_SIZE   = ≈ 80
EMP_EST     = ≈ 50
REV_EST     = ≈ $5M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 10-person ≈ TBD

Marc—noticed your ≈ TBD team is ≈ 10.

That’s when Scaling risk intelligence beyond reactive video alerts slows growth.

We helped Everbridge fix this with RiskOps implementation consulting.

Result: 40% faster incident response.  
Quick call?

PS—next bottleneck hits ≈ 80.

DM ≤45 words, TONE:
Saw your post about appointment of Marc Glasser to Advisory Board — Securing executive buy-in for physical threat mitigation.  
RiskOps implementation consulting. 30% faster deployment.  
Quick chat?