Trigger Intel: Rockwell Medical COO Shift
Heather Hunter’s promotion to COO at Rockwell Medical signals an ops overhaul. Pitch automation & supply chain visibility to slash manual work by 40% and close deals faster.
Published on
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🚀 Battle Card: Rockwell Medical, Inc.
Quick trigger:
👤 Decision Maker in the News
- Heather Hunter, Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/rockwell-medical/)
💡 Why It Matters
- This Rockwell Medical, Inc. sales trigger underscores a major shift toward operational excellence, opening the door for modern process and infrastructure upgrades → Source
🎯 Core Pain Point
- Outdated IT systems and manual processes hindering responsiveness
- Supply chain complexity risking product availability
💰 What to Pitch
- Primary: Operations automation platform → Cut manual tasks by 40% to address the Rockwell Medical, Inc. sales trigger head-on
- Expansion: Supply chain visibility solution → Ensure 99% on-time dialysis product delivery
🗺️ Quick Context
- HQ: Wixom, MI
- Employees: 250
- Rev: ≈ $84 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Rockwell Medical, Inc.’s business.
- SAP — ERP / SCM
- Unique edge: deep global footprint & integration
- Evaluated by COO for digital transformation roadmap
- Oracle — ERP / SCM
- Unique edge: end-to-end supply chain visibility
- Evaluated by CIO for real-time analytics
- Infor — ERP / SCM
- Unique edge: industry-specific cloud suites
- Evaluated by VP Ops for modular deployment
- Kinaxis — Supply Chain Planning
- Unique edge: rapid scenario planning in cloud
- Evaluated by Dir. Supply Chain for demand forecasting
✅ Do-Now Checklist
Connect with Heather Hunter on LinkedIn (link above)
Craft outreach referencing this Rockwell Medical, Inc. sales trigger to highlight how your solution cuts operational drag
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑operations automation platform❑
PROOF_METRIC = ❑20% faster process times❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
────────────────────────────
NAME = Heather
COMPANY = Rockwell Medical, Inc.
DEPT = Ops & Supply Chain
SIZE = ≈ 30
BOTTLENECK = outdated IT systems & manual processes
EVENT = promotion to Chief Operating Officer
DETAIL = modernizing infrastructure
PAIN = manual processes hindering responsiveness
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930533412&div=41152219
SIM_CO = Fresenius Medical Care
WIN_METRIC = 40% reduction in manual tasks
NEXT_SIZE = ≈ 75
EMP_EST = 250
REV_EST = $83.6M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 30-person Ops & Supply Chain
Heather—noticed your Ops & Supply Chain team is ≈ 30.
That’s when outdated IT systems & manual processes slows growth.
We helped Fresenius Medical Care fix this with operations automation platform.
Result: 40% reduction in manual tasks.
Quick call?
PS—next bottleneck hits ≈ 75.
DM ≤45 words, TONE:
Saw your post about modernizing infrastructure — manual processes hindering responsiveness.
operations automation platform. 20% faster process times.
Quick chat?