Trigger Intel: Rockwell Medical COO Shift

🚀 Battle Card: Rockwell Medical, Inc.

• Heather Hunter, Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/rockwell-medical/)

• This Rockwell Medical, Inc. sales trigger underscores a major shift toward operational excellence, opening the door for modern process and infrastructure upgrades → Source

• Outdated IT systems and manual processes hindering responsiveness

• Supply chain complexity risking product availability

• Primary: Operations automation platform → Cut manual tasks by 40% to address the Rockwell Medical, Inc. sales trigger head-on

• Expansion: Supply chain visibility solution → Ensure 99% on-time dialysis product delivery

• HQ: Wixom, MI

• Employees: 250

• Rev: ≈ $84 M

• Website: [rockwellmed.com](https://www.rockwellmed.com/)

🤼 Competitive Intel

• SAP — ERP / SCM
• Unique edge: deep global footprint & integration
• Evaluated by COO for digital transformation roadmap

• Oracle — ERP / SCM
• Unique edge: end-to-end supply chain visibility
• Evaluated by CIO for real-time analytics

• Infor — ERP / SCM
• Unique edge: industry-specific cloud suites
• Evaluated by VP Ops for modular deployment

• Kinaxis — Supply Chain Planning
• Unique edge: rapid scenario planning in cloud
• Evaluated by Dir. Supply Chain for demand forecasting

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑operations automation platform❑
PROOF_METRIC  = ❑20% faster process times❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Heather
COMPANY     = Rockwell Medical, Inc.
DEPT        = Ops & Supply Chain
SIZE        = ≈ 30
BOTTLENECK  = outdated IT systems & manual processes
EVENT       = promotion to Chief Operating Officer
DETAIL      = modernizing infrastructure
PAIN        = manual processes hindering responsiveness
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930533412&div=41152219
SIM_CO      = Fresenius Medical Care
WIN_METRIC  = 40% reduction in manual tasks
NEXT_SIZE   = ≈ 75
EMP_EST     = 250
REV_EST     = $83.6M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 30-person Ops & Supply Chain

Heather—noticed your Ops & Supply Chain team is ≈ 30.

That’s when outdated IT systems & manual processes slows growth.

We helped Fresenius Medical Care fix this with operations automation platform.

Result: 40% reduction in manual tasks.  
Quick call?

PS—next bottleneck hits ≈ 75.

DM ≤45 words, TONE:
Saw your post about modernizing infrastructure — manual processes hindering responsiveness.  
operations automation platform. 20% faster process times.  
Quick chat?