RSA CEO Pivot: Passwordless & AI Pitch for Fast Closes

🚀 Battle Card: RSA

• Greg Nelson, Chief Executive Officer · 🔗 LinkedIn

• This RSA sales trigger highlights a strategic pivot toward passwordless, AI-driven threat prevention, and governance automation—prime upsell moments. → Source

• Legacy password reliance slowing adoption of secure, scalable access models

• Evolving threat landscape demands proactive, AI-powered defense and compliance

• Primary: RSA Unified Identity Platform → Enable passwordless authentication for seamless, secure access

• Expansion: RSA AI Threat Detection Suite → Proactive threat identification and automated response

• HQ: Bedford, MA

• Employees: ≈ 1,200

• Rev: ≈ $450 M

• Website: rsa.com

🤼 Competitive Intel

• Okta — SSO / MFA
• Unique edge: integrations with 7,000+ apps
• Evaluated by CISO & VP IT for ease of deployment

• Ping Identity — Customer Identity Management
• Unique edge: advanced token-based security
• Evaluated by VP Security & Dir. IAM for customization

• Microsoft Entra ID — Cloud Identity Platform
• Unique edge: native Azure and O365 integration
• Evaluated by CIO & Cloud Ops for ecosystem fit

• CyberArk — Privileged Access Management
• Unique edge: deep credential vaulting and session monitoring
• Evaluated by Security Ops & Compliance for PAM depth

• ForgeRock — Identity Platform
• Unique edge: API-first, highly extensible
• Evaluated by Dir. Security & DevSecOps for developer flexibility

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑passwordless identity security platform❑
PROOF_METRIC  = ❑30% reduction in password-related support tickets❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Greg
COMPANY     = RSA
DEPT        = ≈ TBD
SIZE        = ≈ TBD
BOTTLENECK  = legacy password reliance
EVENT       = CEO transition to lead new phase of growth
DETAIL      = CEO transition to lead new phase of growth
PAIN        = legacy password reliance slowing adoption of secure, scalable access models
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250905958809&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 1,200
REV_EST     = ≈ $450M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person ≈ TBD

Greg—noticed your ≈ TBD team is ≈ TBD.

That’s when legacy password reliance slows growth.

We helped ≈ TBD fix this with passwordless identity security platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about CEO transition to lead new phase of growth — legacy password reliance slowing adoption of secure, scalable access models.  
passwordless identity security platform. 30% reduction in password-related support tickets.  
Quick chat?