RSA Deal Alert: Jim Taylor’s Promo
Jim Taylor’s promotion at RSA just swung open the door for identity-security deals. Pitch passwordless auth & posture management. Next touch: now.
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🚀 Battle Card: RSA
Quick trigger: Promotion of Jim Taylor (Oct 2, 2025)
👤 Decision Maker in the News
- Jim Taylor, President, Chief Product and Strategy Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/165786/)
💡 Why It Matters
- RSA just elevated product strategy to warp speed amid AI-powered threats and sprawling identity estates. This RSA sales trigger signals an open door for identity-security partners. → Source
🎯 Core Pain Point
- Evolving AI-driven credential attacks
- Manual, fragmented identity governance
- Strict compliance in regulated sectors
💰 What to Pitch
- Primary: Advanced Passwordless Authentication → Slash phishing risk & user friction
- Expansion: Identity Security Posture Management → Automate least-privilege compliance
🗺️ Quick Context
- HQ: Bedford, MA
- Employees: ≈ 2,500
- Rev: ≈ $500 M
- Website: [rsa.com](https://www.rsa.com/)
🤼 Competitive Intel
Which other vendors you’ll probably face to win RSA’s business.
- Okta — IAM / MFA
- Unique edge: Best-in-class integration ecosystem
- Evaluated by VP IT for plug-and-play support
- Microsoft Azure AD — IAM / SSO
- Unique edge: Seamless MS 365 & Entra integration
- Evaluated by CIO for enterprise licensing
- CyberArk — Privileged Access Management
- Unique edge: Deep secrets vaulting & session isolation
- Evaluated by CISO for high-assurance scenarios
- Ping Identity — IAM / SSO
- Unique edge: Flexible on-prem & cloud deployment
- Evaluated by Dir. Security for hybrid estates
- ForgeRock — Identity Platform
- Unique edge: Customizable CIAM & workforce identity
- Evaluated by CTO for developer APIs
✅ Do-Now Checklist
Connect with Jim Taylor on LinkedIn (link above)
Draft first-touch email & DM referencing this RSA sales trigger
Log follow-ups in CRM (Day 3 & Day 10)
Next Step
Leverage this RSA sales trigger daily—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Advanced Passwordless Authentication❑
PROOF_METRIC = ❑30% drop in phishing incidents❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jim
COMPANY = RSA
DEPT = Product
SIZE = ≈ 50
BOTTLENECK = manual, fragmented identity governance
EVENT = promotion of Jim Taylor
DETAIL = your promotion to accelerate the innovation roadmap
PAIN = evolving AI-driven credential attacks
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251002241210&div=41152219
SIM_CO = Okta
WIN_METRIC = 40% faster deployment time
NEXT_SIZE = ≈ 200
EMP_EST = ≈ 2500
REV_EST = ≈ $500M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person Product
Jim—noticed your Product team is ≈ 50.
That’s when manual, fragmented identity governance slows growth.
We helped Okta fix this with Advanced Passwordless Authentication.
Result: 40% faster deployment time.
Quick call?
PS—next bottleneck hits ≈ 200.
DM ≤45 words, TONE:
Saw your post about your promotion to accelerate the innovation roadmap — evolving AI-driven credential attacks.
Advanced Passwordless Authentication. 30% drop in phishing incidents.
Quick chat?