Sales Trigger: Broadvoice’s New CMO Sparks Pipeline Surge
Malachi Threadgill’s promotion to CMO at Broadvoice signals a ramp-up in global demand gen. Pitch marketing automation and PRM to unify messaging, boost pipeline, and hit quota fast.
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🚀 Battle Card: Broadvoice | GoContact
Quick trigger:
This Broadvoice | GoContact sales trigger highlights a major marketing leadership upgrade.
👤 Decision Maker in the News
- Malachi Threadgill, Chief Marketing Officer · 🔗 LinkedIn
💡 Why It Matters
- Promotion of a marketing leader signals aggressive scaling of global brand strategy and partner-first demand generation. → Source
🎯 Core Pain Point
- Fragmented messaging across UCaaS, CCaaS, and AI portfolios
- Need to accelerate demand generation and partner enablement globally
💰 What to Pitch
- Primary: Marketing automation platform → Accelerate demand gen and unify brand messaging globally
- Expansion: Partner relationship management solution → Boost partner-first enablement and channel revenue
🗺️ Quick Context
- HQ: Los Angeles, CA
- Employees: ≈ 500
- Rev: ≈ $120 M
- Website: broadvoice.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Broadvoice | GoContact’s business.
- HubSpot (hubspot.com) — Marketing Automation
- Unique edge: All-in-one inbound platform with CRM integration
- Evaluated by CMO & Demand Gen Lead for ease of use
- Marketo (marketo.com) — Marketing Automation
- Unique edge: Robust lead scoring and advanced segmentation
- Evaluated by VP Marketing & Sales Ops for enterprise-scale features
- Salesforce Pardot (salesforce.com) — Marketing Automation
- Unique edge: Native Salesforce CRM integration
- Evaluated by VP Sales & IT for system consolidation
- Zift Solutions (ziftsolutions.com) — Partner Relationship Management
- Unique edge: Co-marketing automation and partner analytics
- Evaluated by Channel Director & CMO for partner-first strategy
- Impartner (impartner.com) — Partner Relationship Management
- Unique edge: Customizable partner portals and deal registration
- Evaluated by Global Partner Ops & VP Partnerships for scalability
✅ Do-Now Checklist
Connect with Malachi Threadgill on LinkedIn (link above)
Generate email + DM with the Broadvoice | GoContact sales trigger insights and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Leverage this Broadvoice | GoContact sales trigger to tailor your pitch and win.
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🧠 Copy My Prompt for Personalized Cold Outreach
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✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑cloud-based marketing automation platform❑
PROOF_METRIC = ❑30% increase in lead conversion❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
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📌 TARGET COMPANY
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NAME = Malachi
COMPANY = Broadvoice | GoContact
DEPT = Marketing
SIZE = ≈25
BOTTLENECK = Fragmented messaging across UCaaS, CCaaS, and AI portfolios
EVENT = Promotion to CMO
DETAIL = Promoted to Chief Marketing Officer to Accelerate Global Marketing Growth and Brand Momentum
PAIN = Need to accelerate demand generation and unify brand messaging globally
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812483616&div=41152219
SIM_CO = Talkdesk
WIN_METRIC = 30% increase in lead conversion
NEXT_SIZE = ≈50
EMP_EST = ≈500
REV_EST = ≈$120M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈25-person Marketing
Malachi—noticed your Marketing team is ≈25.
That’s when Fragmented messaging across UCaaS, CCaaS, and AI portfolios slows growth.
We helped Talkdesk fix this with cloud-based marketing automation platform.
Result: 30% increase in lead conversion.
Quick call?
PS—next bottleneck hits ≈50.
DM ≤45 words, TONE:
Saw your post about Promoted to Chief Marketing Officer to Accelerate Global Marketing Growth and Brand Momentum — Need to accelerate demand generation and unify brand messaging globally.
cloud-based marketing automation platform. 30% increase in lead conversion.
Quick chat?