Sales Trigger: Building Transparency's EPD Opportunity
Building Transparency names Alison Kinn Bennett. Pitch real-time EPD API & partner portal. Next touch: LinkedIn. Fuel your pipeline and close fast.
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🚀 Battle Card
🚀 Battle Card: Building Transparency
Quick trigger:
👤 Decision Maker in the News
- Alison Kinn Bennett, Executive Director · 🔗 [LinkedIn](https://www.linkedin.com/company/buildingtransparency/)
💡 Why It Matters
- The arrival of a seasoned sustainability veteran marks a strategic shift toward broader data partnerships—a Building Transparency sales trigger spotlighting demand for integrated EPD solutions. → Source
🎯 Core Pain Point
- Lack of unified EPD data standards slows project decarbonization
- Fragmented industry partnerships hinder tool adoption
💰 What to Pitch
- Primary: Carbon API Integration → Real-time EPD visibility
- Expansion: Collaboration Portal → Accelerated partner onboarding
🗺️ Quick Context
- HQ: Seattle, WA
- Employees: ≈ 15
- Rev: ≈ $2 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Building Transparency’s business.
- One Click LCA — LCA & carbon footprinting
- Unique edge: Comprehensive EPD and footprint database
- Evaluated by Dir. Sustainability for database depth
- Sphera — Sustainability management
- Unique edge: Holistic corporate ESG modules
- Evaluated by CFO for risk reporting
- Autodesk Insight — BIM & analysis
- Unique edge: Native integration with Revit workflows
- Evaluated by VP Ops for workflow efficiency
- thinkstep — LCA solutions
- Unique edge: Methodology agility & standards compliance
- Evaluated by IT for customization
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) referencing the Building Transparency sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this Building Transparency sales trigger daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑Carbon API Integration❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Alison
COMPANY = Building Transparency
DEPT = ≈ TBD
SIZE = ≈ TBD
BOTTLENECK = Fragmented partnerships hinder tool adoption
EVENT = Appointment of new Executive Director
DETAIL = New Era of Industry Collaboration and Climate Progress
PAIN = Lack of unified EPD data standards slows decarbonization
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924387318&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈15
REV_EST = ≈$2M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ≈ TBD
Alison—noticed your ≈ TBD team is ≈ TBD.
That’s when Fragmented partnerships hinder tool adoption slows growth.
We helped ≈ TBD fix this with Carbon API Integration.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about New Era of Industry Collaboration and Climate Progress — Lack of unified EPD data standards slows decarbonization.
Carbon API Integration. ≈ TBD.
Quick chat?