Sales Trigger: Building Transparency's EPD Opportunity

🚀 Battle Card

🚀 Battle Card: Building Transparency

• Alison Kinn Bennett, Executive Director · 🔗 [LinkedIn](https://www.linkedin.com/company/buildingtransparency/)

• The arrival of a seasoned sustainability veteran marks a strategic shift toward broader data partnerships—a Building Transparency sales trigger spotlighting demand for integrated EPD solutions. → Source

• Lack of unified EPD data standards slows project decarbonization

• Fragmented industry partnerships hinder tool adoption

• Primary: Carbon API Integration → Real-time EPD visibility

• Expansion: Collaboration Portal → Accelerated partner onboarding

• HQ: Seattle, WA

• Employees: ≈ 15

• Rev: ≈ $2 M

• Website: [buildingtransparency.org](https://www.buildingtransparency.org/)

🤼 Competitive Intel

• One Click LCA — LCA & carbon footprinting
• Unique edge: Comprehensive EPD and footprint database
• Evaluated by Dir. Sustainability for database depth

• Sphera — Sustainability management
• Unique edge: Holistic corporate ESG modules
• Evaluated by CFO for risk reporting

• Autodesk Insight — BIM & analysis
• Unique edge: Native integration with Revit workflows
• Evaluated by VP Ops for workflow efficiency

• thinkstep — LCA solutions
• Unique edge: Methodology agility & standards compliance
• Evaluated by IT for customization

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑Carbon API Integration❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Alison
COMPANY     = Building Transparency
DEPT        = ≈ TBD
SIZE        = ≈ TBD
BOTTLENECK  = Fragmented partnerships hinder tool adoption
EVENT       = Appointment of new Executive Director
DETAIL      = New Era of Industry Collaboration and Climate Progress
PAIN        = Lack of unified EPD data standards slows decarbonization
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250924387318&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈15
REV_EST     = ≈$2M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person ≈ TBD

Alison—noticed your ≈ TBD team is ≈ TBD.

That’s when Fragmented partnerships hinder tool adoption slows growth.

We helped ≈ TBD fix this with Carbon API Integration.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about New Era of Industry Collaboration and Climate Progress — Lack of unified EPD data standards slows decarbonization.  
Carbon API Integration. ≈ TBD.  
Quick chat?