Sales Trigger: CAPTEK Softgel International
New COO & CFO at CAPTEK Softgel mean ramped-up production and tighter budgets. Pitch real-time analytics & FP&A now to fuel your pipeline and close deals faster.
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🚀 Battle Card: CAPTEK Softgel International, Inc.
Quick trigger:
👤 Decision Maker in the News
- Brent Moore, Chief Operating Officer
- Paul Anton, Chief Financial Officer
💡 Why It Matters
- Fresh operational and financial leadership signals an acceleration in scaling production capabilities—this CAPTEK Softgel International sales trigger is the opening you need. → Source
🎯 Core Pain Point
- Rapid expansion of high-efficiency encapsulation lines without compromising FDA cGMP compliance
- Financial planning for sustainable growth in VMS contract manufacturing
💰 What to Pitch
- Primary: Real-time Production Analytics → Increased line efficiency and reduced bottlenecks
- Expansion: Financial Planning & Analysis software → Accurate forecasting and budget alignment
🗺️ Quick Context
- HQ: Cerritos, CA
- Employees: ≈ 350
- Rev: ≈ $120 M
- Website: capteksoftgel.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win CAPTEK Softgel International’s business.
- SAP — ERP / SCM
- Unique edge: Comprehensive global supply chain suite
- Evaluated by COO & VP Ops for production optimization
- Oracle NetSuite — Cloud ERP / Finance
- Unique edge: Unified financials and operational modules
- Evaluated by CFO for scalable FP&A
- Infor — ERP / Supply Chain
- Unique edge: Industry-specific manufacturing solutions
- Evaluated by IT & Operations for modular flexibility
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch, referencing the CAPTEK Softgel International sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Real-time Production Analytics❑
PROOF_METRIC = ❑25% downtime reduction❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Brent
COMPANY = CAPTEK Softgel International, Inc.
DEPT = Operations
SIZE = ≈50
BOTTLENECK = scaling production while maintaining cGMP compliance
EVENT = Key Executive Appointments
DETAIL = hiring Brent Moore as COO
PAIN = ensuring production scale meets quality standards
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251022984490&div=41152219
SIM_CO = Freemen Nutra Group
WIN_METRIC = 20% productivity boost
NEXT_SIZE = ≈100
EMP_EST = ≈350
REV_EST = ≈$120M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈50-person Operations
Brent—noticed your Operations team is ≈50.
That’s when scaling production while maintaining cGMP compliance slows growth.
We helped Freemen Nutra Group fix this with Real-time Production Analytics.
Result: 20% productivity boost.
Quick call?
PS—next bottleneck hits ≈100.
DM ≤45 words, TONE:
Saw your post about hiring Brent Moore as COO — ensuring production scale meets quality standards.
Real-time Production Analytics. 25% downtime reduction.
Quick chat?