Sales Trigger Spotlight: McDonald Hopkins

Co-presidents Giszczak & Stief kick off term two at McDonald Hopkins. Pitch HR software and legal ops automation. Fuel pipeline and close deals.

Published on


Do not index
Do not index

๐Ÿš€ Battle Card: McDonald Hopkins

Quick trigger:
ย 
๐Ÿ‘ค Decision Maker in the News
ย 
๐Ÿ’ก Why It Matters
  • Strategic second-term leadership fuels firm growth in talent, data privacy, IP and AIโ€”unlock the McDonald Hopkins sales trigger. โ†’ Source
ย 
๐ŸŽฏ Core Pain Point
  • Integration of a rapidly expanded remote workforce into firm culture and operations
  • Scaling legal service delivery and technology for booming data privacy, cybersecurity, and IP demand
ย 
๐Ÿ’ฐ What to Pitch
  • Primary: HR Management Software โ†’ Streamlined onboarding and engagement for 215+ attorneys
  • Expansion: Legal Ops Automation โ†’ Improved efficiency across practice groups
ย 
๐Ÿ—บ๏ธ Quick Context
  • HQ: Cleveland, OH
  • Employees: โ‰ˆ 250
  • Rev: โ‰ˆ $150M
ย 

๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win McDonald Hopkinsโ€™s business.
ย 
  • Workday โ€” HCM / HRIS
    • Unique edge: Unified global suite for talent, payroll, benefits
    • Evaluated by CHRO & VP HR for enterprise alignment
  • BambooHR โ€” HRIS
    • Unique edge: Fast deployment & intuitive UX
    • Evaluated by Dir. of HR for ease of use and cost
  • SAP SuccessFactors โ€” Talent Management
    • Unique edge: Comprehensive enterprise talent suite
    • Evaluated by Head of People for scalability
  • Coupa โ€” Procure-to-Pay
    • Unique edge: Real-time spend visibility & supplier network
    • Evaluated by VP Ops for supply chain cost control
ย 

โœ… Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Build prospecting around the McDonald Hopkins sales trigger
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
ย 

Next Step

Get intel like this dailyโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads for more McDonald Hopkins sales trigger intel.
ย 

๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘Streamlined HR onboarding & engagement softwareโ‘
PROOF_METRIC  = โ‘40% faster onboardingโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = James
COMPANY     = McDonald Hopkins
DEPT        = HR
SIZE        = 215
BOTTLENECK  = integrating remote workforce
EVENT       = Co-Presidents Begin Second Term
DETAIL      = continuing momentum as a Destination Firm
PAIN        = retaining and engaging top talent remotely
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006872686&div=41152219
SIM_CO      = โ‰ˆ TBD
WIN_METRIC  = 30% reduction in onboarding time
NEXT_SIZE   = โ‰ˆ 300
EMP_EST     = โ‰ˆ 250
REV_EST     = โ‰ˆ $150M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: 215-person HR

Jamesโ€”noticed your HR team is โ‰ˆ 215.

Thatโ€™s when integrating remote workforce slows growth.

We helped โ‰ˆ TBD fix this with Streamlined HR onboarding & engagement software.

Result: 30% reduction in onboarding time.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 300.

DM โ‰ค45 words, TONE:
Saw your post about continuing momentum as a Destination Firm โ€” retaining and engaging top talent remotely.  
Streamlined HR onboarding & engagement software. 40% faster onboarding.  
Quick chat?

Join other 3200+ marketers now!

Ready to take the next big step for your business?

Subscribe