Sales Trigger Spotlight: McDonald Hopkins

Co-presidents Giszczak & Stief kick off term two at McDonald Hopkins. Pitch HR software and legal ops automation. Fuel pipeline and close deals.

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🚀 Battle Card: McDonald Hopkins

Quick trigger:
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • Strategic second-term leadership fuels firm growth in talent, data privacy, IP and AI—unlock the McDonald Hopkins sales trigger. → Source
 
🎯 Core Pain Point
  • Integration of a rapidly expanded remote workforce into firm culture and operations
  • Scaling legal service delivery and technology for booming data privacy, cybersecurity, and IP demand
 
💰 What to Pitch
  • Primary: HR Management Software → Streamlined onboarding and engagement for 215+ attorneys
  • Expansion: Legal Ops Automation → Improved efficiency across practice groups
 
🗺️ Quick Context
  • HQ: Cleveland, OH
  • Employees: ≈ 250
  • Rev: ≈ $150M
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win McDonald Hopkins’s business.
 
  • WorkdayHCM / HRIS
    • Unique edge: Unified global suite for talent, payroll, benefits
    • Evaluated by CHRO & VP HR for enterprise alignment
  • BambooHRHRIS
    • Unique edge: Fast deployment & intuitive UX
    • Evaluated by Dir. of HR for ease of use and cost
  • SAP SuccessFactorsTalent Management
    • Unique edge: Comprehensive enterprise talent suite
    • Evaluated by Head of People for scalability
  • CoupaProcure-to-Pay
    • Unique edge: Real-time spend visibility & supplier network
    • Evaluated by VP Ops for supply chain cost control
 

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Build prospecting around the McDonald Hopkins sales trigger
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Get intel like this daily—no fluff, all pipeline. Subscribe to NewsletterForLeads for more McDonald Hopkins sales trigger intel.
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Streamlined HR onboarding & engagement software❑
PROOF_METRIC  = ❑40% faster onboarding❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = James
COMPANY     = McDonald Hopkins
DEPT        = HR
SIZE        = 215
BOTTLENECK  = integrating remote workforce
EVENT       = Co-Presidents Begin Second Term
DETAIL      = continuing momentum as a Destination Firm
PAIN        = retaining and engaging top talent remotely
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006872686&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = 30% reduction in onboarding time
NEXT_SIZE   = ≈ 300
EMP_EST     = ≈ 250
REV_EST     = ≈ $150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 215-person HR

James—noticed your HR team is ≈ 215.

That’s when integrating remote workforce slows growth.

We helped ≈ TBD fix this with Streamlined HR onboarding & engagement software.

Result: 30% reduction in onboarding time.  
Quick call?

PS—next bottleneck hits ≈ 300.

DM ≤45 words, TONE:
Saw your post about continuing momentum as a Destination Firm — retaining and engaging top talent remotely.  
Streamlined HR onboarding & engagement software. 40% faster onboarding.  
Quick chat?

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