Sales Trigger: Microblink Hires Ex-Visa CMO

🚀 Battle Card: Microblink

• Vanita Pandey, Chief Marketing Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/microblink/)

• A new CMO hire with fintech pedigree marks a classic Microblink sales trigger: ramp-up in global demand generation & brand expansion across high-growth markets. → Source

• Scaling brand awareness in emerging and global markets

• Generating qualified pipeline for AI-powered identity verification solutions

• Primary: Integrated Marketing Automation Platform → Enable scalable, personalized campaigns worldwide

• Expansion: Customer Data Platform → Unify user profiles for precision targeting and improved ROI

• HQ: Brooklyn, NY

• Employees: ≈ 250

• Rev: ≈ $50 M

• Website: [microblink.com](https://microblink.com/)

🤼 Competitive Intel

• HubSpot — Marketing Automation
• Unique edge: All-in-one inbound marketing + CRM
• Evaluated by CMO for integrated lead nurturing

• Adobe Marketo — Marketing Automation
• Unique edge: Enterprise-scale ABM capabilities
• Evaluated by VP Marketing for complex campaign orchestration

• Pardot — B2B Marketing Automation
• Unique edge: Native Salesforce CRM integration
• Evaluated by Sales Ops for pipeline attribution

• Mailchimp — Email Marketing
• Unique edge: User-friendly UI for rapid deployments
• Evaluated by Field Marketing for quick go-to-market

• ActiveCampaign — Email & Automation
• Unique edge: CRM features at affordable pricing
• Evaluated by Growth Marketing for budget flexibility

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Integrated Marketing Automation Platform❑
PROOF_METRIC  = ❑40% higher success rates❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Vanita
COMPANY     = Microblink
DEPT        = Marketing
SIZE        = ≈10
BOTTLENECK  = scaling brand awareness in emerging and global markets
EVENT       = appointment of a new CMO
DETAIL      = you joining Microblink as Chief Marketing Officer
PAIN        = generating qualified pipeline for AI-powered identity verification solutions
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014057010&div=41152219
SIM_CO      = Onfido
WIN_METRIC  = 40% higher success rates
NEXT_SIZE   = ≈15
EMP_EST     = ≈250
REV_EST     = ≈$50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Marketing

Vanita—noticed your Marketing team is ≈10.

That’s when scaling brand awareness in emerging and global markets slows growth.

We helped Onfido fix this with Integrated Marketing Automation Platform.

Result: 40% higher success rates.  
Quick call?

PS—next bottleneck hits ≈15.

DM ≤45 words, TONE:
Saw your post about you joining Microblink as Chief Marketing Officer — generating qualified pipeline for AI-powered identity verification solutions.  
Integrated Marketing Automation Platform. 40% higher success rates. Quick chat?