Sales Trigger: NTx Hires RNA Biology Pioneer

NTx just tapped Dr. Jeff Coller to turbocharge their RNA biology. Pitch RNA manufacturing automation & protein analytics to fuel your deal flow.

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Do not index

🚀 Battle Card: NTx

Quick trigger:
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • This NTx sales trigger signals a strategic push to deepen expertise in RNA biology for scalable therapeutic platforms. → Source
 
🎯 Core Pain Point
  • Scaling RNA and protein manufacturing from R&D to mass production
  • Translating cutting-edge RNA biology research into robust, compliant processes
 
💰 What to Pitch
  • Primary: RNA Manufacturing Automation → Accelerate scale-up and reduce production errors
  • Expansion: Protein Production Analytics → Optimize yield and cut operating costs
 
🗺️ Quick Context
  • HQ: Rio Rancho, NM
  • Employees: ≈ 75
  • Rev: ≈ $10M
 

🤼 Competitive Intel

*Which other vendors you’ll probably face to win NTx’s business.*
 
  • Thermo Fisher Scientific — RNA Production Platforms
    • Unique edge: End-to-end reagent kits and workflows
    • Evaluated by VP Ops & Dir. Bioprocessing for reliability
  • Sartorius — Bioprocess Systems
    • Unique edge: Integrated single-use biomanufacturing solutions
    • Evaluated by COO & VP Manufacturing for scale potential
  • Cytiva — Single-Use Biomanufacturing
    • Unique edge: Modular, disposable technologies
    • Evaluated by Dir. Engineering & QA for flexibility
  • Catalent — Biologics Contract Manufacturing
    • Unique edge: End-to-end development-to-commercialization services
    • Evaluated by CFO & VP Strategy for cost-efficiency
 

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Reference this NTx sales trigger in your opening email or DM
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Remember this NTx sales trigger. Get intel like this daily—no fluff, all pipeline. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jeff
COMPANY     = NTx
DEPT        = ≈ TBD
SIZE        = ≈ 75
BOTTLENECK  = Scaling RNA and protein manufacturing from R&D to mass production
EVENT       = Appointment of RNA Biology Pioneer Dr. Jeff Coller
DETAIL      = Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller
PAIN        = Translating cutting-edge RNA biology research into robust, compliant processes
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916399949&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ 150
EMP_EST     = ≈ 75
REV_EST     = ≈ $10M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 75-person ≈ TBD

Jeff—noticed your ≈ TBD team is ≈ 75.

That’s when Scaling RNA and protein manufacturing from R&D to mass production slows growth.

We helped ≈ TBD fix this with ❑<1-line value>❑.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ 150.

DM ≤45 words, TONE:
Saw your post about Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller — Translating cutting-edge RNA biology research into robust, compliant processes.  
❑<1-line value>❑. ❑<metric>❑.  
Quick chat?

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