Sales Trigger: NTx Hires RNA Biology Pioneer

NTx just tapped Dr. Jeff Coller to turbocharge their RNA biology. Pitch RNA manufacturing automation & protein analytics to fuel your deal flow.

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๐Ÿš€ Battle Card: NTx

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This NTx sales trigger signals a strategic push to deepen expertise in RNA biology for scalable therapeutic platforms. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling RNA and protein manufacturing from R&D to mass production
  • Translating cutting-edge RNA biology research into robust, compliant processes
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๐Ÿ’ฐ What to Pitch
  • Primary: RNA Manufacturing Automation โ†’ Accelerate scale-up and reduce production errors
  • Expansion: Protein Production Analytics โ†’ Optimize yield and cut operating costs
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Rio Rancho, NM
  • Employees: โ‰ˆ 75
  • Rev: โ‰ˆ $10M
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win NTxโ€™s business.*
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  • Thermo Fisher Scientific โ€” RNA Production Platforms
    • Unique edge: End-to-end reagent kits and workflows
    • Evaluated by VP Ops & Dir. Bioprocessing for reliability
  • Sartorius โ€” Bioprocess Systems
    • Unique edge: Integrated single-use biomanufacturing solutions
    • Evaluated by COO & VP Manufacturing for scale potential
  • Cytiva โ€” Single-Use Biomanufacturing
    • Unique edge: Modular, disposable technologies
    • Evaluated by Dir. Engineering & QA for flexibility
  • Catalent โ€” Biologics Contract Manufacturing
    • Unique edge: End-to-end development-to-commercialization services
    • Evaluated by CFO & VP Strategy for cost-efficiency
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โœ… Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Reference this NTx sales trigger in your opening email or DM
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Remember this NTx sales trigger. Get intel like this dailyโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘<1-line value>โ‘
PROOF_METRIC  = โ‘<metric>โ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendly | punchyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Jeff
COMPANY     = NTx
DEPT        = โ‰ˆ TBD
SIZE        = โ‰ˆ 75
BOTTLENECK  = Scaling RNA and protein manufacturing from R&D to mass production
EVENT       = Appointment of RNA Biology Pioneer Dr. Jeff Coller
DETAIL      = Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller
PAIN        = Translating cutting-edge RNA biology research into robust, compliant processes
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916399949&div=41152219
SIM_CO      = โ‰ˆ TBD
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ 150
EMP_EST     = โ‰ˆ 75
REV_EST     = โ‰ˆ $10M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ 75-person โ‰ˆ TBD

Jeffโ€”noticed your โ‰ˆ TBD team is โ‰ˆ 75.

Thatโ€™s when Scaling RNA and protein manufacturing from R&D to mass production slows growth.

We helped โ‰ˆ TBD fix this with โ‘<1-line value>โ‘.

Result: โ‰ˆ TBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 150.

DM โ‰ค45 words, TONE:
Saw your post about Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller โ€” Translating cutting-edge RNA biology research into robust, compliant processes.  
โ‘<1-line value>โ‘. โ‘<metric>โ‘.  
Quick chat?

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