Sales Trigger: NTx Hires RNA Biology Pioneer
NTx just tapped Dr. Jeff Coller to turbocharge their RNA biology. Pitch RNA manufacturing automation & protein analytics to fuel your deal flow.
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Do not index
Do not index
🚀 Battle Card: NTx
Quick trigger:
👤 Decision Maker in the News
- Dr. Jeff Coller, Scientific Advisory Board Member · 🔗 LinkedIn
💡 Why It Matters
- This NTx sales trigger signals a strategic push to deepen expertise in RNA biology for scalable therapeutic platforms. → Source
🎯 Core Pain Point
- Scaling RNA and protein manufacturing from R&D to mass production
- Translating cutting-edge RNA biology research into robust, compliant processes
💰 What to Pitch
- Primary: RNA Manufacturing Automation → Accelerate scale-up and reduce production errors
- Expansion: Protein Production Analytics → Optimize yield and cut operating costs
🗺️ Quick Context
- HQ: Rio Rancho, NM
- Employees: ≈ 75
- Rev: ≈ $10M
- Website: ntxbio.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win NTx’s business.*
- Thermo Fisher Scientific — RNA Production Platforms
- Unique edge: End-to-end reagent kits and workflows
- Evaluated by VP Ops & Dir. Bioprocessing for reliability
- Sartorius — Bioprocess Systems
- Unique edge: Integrated single-use biomanufacturing solutions
- Evaluated by COO & VP Manufacturing for scale potential
- Cytiva — Single-Use Biomanufacturing
- Unique edge: Modular, disposable technologies
- Evaluated by Dir. Engineering & QA for flexibility
- Catalent — Biologics Contract Manufacturing
- Unique edge: End-to-end development-to-commercialization services
- Evaluated by CFO & VP Strategy for cost-efficiency
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference this NTx sales trigger in your opening email or DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Remember this NTx sales trigger.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jeff
COMPANY = NTx
DEPT = ≈ TBD
SIZE = ≈ 75
BOTTLENECK = Scaling RNA and protein manufacturing from R&D to mass production
EVENT = Appointment of RNA Biology Pioneer Dr. Jeff Coller
DETAIL = Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller
PAIN = Translating cutting-edge RNA biology research into robust, compliant processes
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916399949&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 150
EMP_EST = ≈ 75
REV_EST = ≈ $10M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 75-person ≈ TBD
Jeff—noticed your ≈ TBD team is ≈ 75.
That’s when Scaling RNA and protein manufacturing from R&D to mass production slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 150.
DM ≤45 words, TONE:
Saw your post about Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller — Translating cutting-edge RNA biology research into robust, compliant processes.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?