Sales Trigger: NTx Hires RNA Biology Pioneer
NTx just tapped Dr. Jeff Coller to turbocharge their RNA biology. Pitch RNA manufacturing automation & protein analytics to fuel your deal flow.
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๐ Battle Card: NTx
Quick trigger:
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๐ค Decision Maker in the News
- Dr. Jeff Coller, Scientific Advisory Board Member ยท ๐ LinkedIn
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๐ก Why It Matters
- This NTx sales trigger signals a strategic push to deepen expertise in RNA biology for scalable therapeutic platforms. โ Source
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๐ฏ Core Pain Point
- Scaling RNA and protein manufacturing from R&D to mass production
- Translating cutting-edge RNA biology research into robust, compliant processes
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๐ฐ What to Pitch
- Primary: RNA Manufacturing Automation โ Accelerate scale-up and reduce production errors
- Expansion: Protein Production Analytics โ Optimize yield and cut operating costs
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๐บ๏ธ Quick Context
- HQ: Rio Rancho, NM
- Employees: โ 75
- Rev: โ $10M
- Website: ntxbio.com
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๐คผ Competitive Intel
*Which other vendors youโll probably face to win NTxโs business.*
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- Thermo Fisher Scientific โ RNA Production Platforms
- Unique edge: End-to-end reagent kits and workflows
- Evaluated by VP Ops & Dir. Bioprocessing for reliability
- Sartorius โ Bioprocess Systems
- Unique edge: Integrated single-use biomanufacturing solutions
- Evaluated by COO & VP Manufacturing for scale potential
- Cytiva โ Single-Use Biomanufacturing
- Unique edge: Modular, disposable technologies
- Evaluated by Dir. Engineering & QA for flexibility
- Catalent โ Biologics Contract Manufacturing
- Unique edge: End-to-end development-to-commercialization services
- Evaluated by CFO & VP Strategy for cost-efficiency
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โ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference this NTx sales trigger in your opening email or DM
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
Remember this NTx sales trigger.
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY = โ<your company>โ
OFFER_BRIEF = โ<1-line value>โ
PROOF_METRIC = โ<metric>โ
CTA_STYLE = โquick_callโ
TONE = โfriendly | punchyโ
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Jeff
COMPANY = NTx
DEPT = โ TBD
SIZE = โ 75
BOTTLENECK = Scaling RNA and protein manufacturing from R&D to mass production
EVENT = Appointment of RNA Biology Pioneer Dr. Jeff Coller
DETAIL = Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller
PAIN = Translating cutting-edge RNA biology research into robust, compliant processes
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250916399949&div=41152219
SIM_CO = โ TBD
WIN_METRIC = โ TBD
NEXT_SIZE = โ 150
EMP_EST = โ 75
REV_EST = โ $10M
โโโโโโโโโโโโโโโโโโโโโโโโ
TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ 75-person โ TBD
Jeffโnoticed your โ TBD team is โ 75.
Thatโs when Scaling RNA and protein manufacturing from R&D to mass production slows growth.
We helped โ TBD fix this with โ<1-line value>โ.
Result: โ TBD.
Quick call?
PSโnext bottleneck hits โ 150.
DM โค45 words, TONE:
Saw your post about Expands Scientific Advisory Board with Appointment of RNA Biology Pioneer Dr. Jeff Coller โ Translating cutting-edge RNA biology research into robust, compliant processes.
โ<1-line value>โ. โ<metric>โ.
Quick chat?