Sales Trigger: Prodigy Care Services Battle Card

🚀 Battle Card: Prodigy Care Services

• Colleen Seal, Chief Sales Officer · 🔗 LinkedIn

• A veteran leader with 30+ years in managed care will supercharge expansion into the workers’ compensation segment. → Source This Prodigy Care Services sales trigger signals a major push to build deeper payer relationships.

• Opaque pharmacy benefits management adding hidden costs for payers

• Fragmented post-acute workflows hurting outcomes and budgets

• Primary: Pharmacy benefits transparency platform → Reduce spend by surfacing pass-through pricing and clinical controls

• Expansion: Post-acute care coordination tools → Streamline discharge workflows and improve patient outcomes

• HQ: Austin, TX

• Employees: ≈ 75

• Rev: ≈ $15 M

• Website: prodigycareservices.com

🤼 Competitive Intel

• Optum Rx — PBM / Managed Care
• Unique edge: End-to-end pharmacy management for workers’ comp
• Evaluated by VP Pharmacy & CFO for cost control

• CVS Caremark — PBM / Managed Care
• Unique edge: Vast pharmacy network & integrated care management
• Evaluated by Dir. Clinical for clinical tools

• Express Scripts — PBM / Managed Care
• Unique edge: Advanced analytics & formulary expertise
• Evaluated by VP Ops for transparency

• Magellan Rx — PBM / Specialty Management
• Unique edge: Specialty drug management for complex cases
• Evaluated by Dir. Claims for specialty oversight

• naviHealth — Post-Acute Care Management
• Unique edge: Data-driven network optimization
• Evaluated by COO for cost reductions

• PointRight — Post-Acute Analytics
• Unique edge: Real-time quality & risk assessments
• Evaluated by Dir. Quality for performance metrics

• CareBridge — Post-Acute Coordination
• Unique edge: End-to-end transition management
• Evaluated by VP Clinical for patient satisfaction

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑pharmacy benefits transparency platform❑
PROOF_METRIC  = ❑15% drug cost savings❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Colleen
COMPANY     = Prodigy Care Services
DEPT        = Sales
SIZE        = ≈ 8
BOTTLENECK  = opaque pharmacy benefits management
EVENT       = Appointment of Colleen Seal as Chief Sales Officer
DETAIL      = Appointment of Colleen Seal to Chief Sales Officer
PAIN        = Opaque pharmacy benefits management adding hidden costs for payers
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251028650259&div=41152219
SIM_CO      = Optum Rx
WIN_METRIC  = 15% reduction in drug spend
NEXT_SIZE   = ≈ 20
EMP_EST     = ≈ 75
REV_EST     = ≈ $15M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 8-person Sales

Colleen—noticed your Sales team is ≈ 8.

That’s when opaque pharmacy benefits management slows growth.

We helped Optum Rx fix this with pharmacy benefits transparency platform.

Result: 15% reduction in drug spend.  
Quick call?

PS—next bottleneck hits ≈ 20.

DM ≤45 words, TONE:
Saw your post about Appointment of Colleen Seal to Chief Sales Officer — Opaque pharmacy benefits management adding hidden costs for payers.  
pharmacy benefits transparency platform. 15% drug cost savings.  
Quick chat?