Sales Trigger: Spectrum Health Science & SimplyTest’s New CEO
Damon Silvestry just took the helm at Spectrum Health Science & SimplyTest. They’re ramping multi-vertical salivary diagnostics. Pitch provider CRM & lab integration now. Close fast.
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🚀 Battle Card: Spectrum Health Science and SimplyTest
Quick trigger:
👤 Decision Maker in the News
- Damon Silvestry, Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- This Spectrum Health Science and SimplyTest sales trigger signals a ramp toward multi-vertical salivary diagnostics in oral, functional, and women’s health. → Source
🎯 Core Pain Point
- Scaling diagnostics offerings across oral, functional and women’s health verticals
- Optimizing operations and commercial strategy for provider-focused growth
💰 What to Pitch
- Primary: Provider relationship management with a health-focused CRM → Accelerate adoption across dental and medical practices
- Expansion: Laboratory data integration platform → Streamline lab operations and scale testing capacity
🗺️ Quick Context
- HQ: Salt Lake City, UT
- Employees: ≈ 200
- Rev: ≈ $50M
- Website: spectrumsolution.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Spectrum Health Science’s business.
- Salesforce — CRM
- Unique edge: Industry-tailored Health Cloud modules
- Evaluated by VP Sales for provider network management
- Veeva — CRM & CLM
- Unique edge: Life sciences compliance & content management
- Evaluated by VP Product for clinical engagement
- LabWare — LIMS
- Unique edge: Robust laboratory workflow automation
- Evaluated by Head of Operations for data integration
- Oracle — Supply Chain Management
- Unique edge: End-to-end supply chain visibility
- Evaluated by COO for logistics scaling
- Workday — HR & People
- Unique edge: Unified HR and payroll for growing teams
- Evaluated by CHRO for workforce scalability
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch using this sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Leverage this Spectrum Health Science and SimplyTest sales trigger to tailor your pitch and hit quota.
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Provider relationship management with a health-focused CRM❑
PROOF_METRIC = ❑≈TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Damon
COMPANY = Spectrum Health Science and SimplyTest
DEPT = Operations
SIZE = ≈50
BOTTLENECK = scaling diagnostics offerings across oral, functional and women’s health verticals
EVENT = Damon Silvestry appointed CEO
DETAIL = appointment of Damon Silvestry as CEO
PAIN = optimizing operations and commercial strategy for provider-focused growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915764543&div=41152219
SIM_CO = Caelum Diagnostics
WIN_METRIC = ≈TBD
NEXT_SIZE = ≈100
EMP_EST = ≈200
REV_EST = ≈$50M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈50-person Operations
Damon—noticed your Operations team is ≈50.
That’s when scaling diagnostics offerings across oral, functional and women’s health verticals slows growth.
We helped Caelum Diagnostics fix this with Provider relationship management with a health-focused CRM.
Result: ≈TBD.
Quick call?
PS—next bottleneck hits ≈100.
DM ≤45 words, TONE:
Saw your post about appointment of Damon Silvestry as CEO — optimizing operations and commercial strategy for provider-focused growth.
Provider relationship management with a health-focused CRM. ≈TBD.
Quick chat?