Sales Trigger Spotlight: ConData’s New CEO

🚀 Battle Card: ConData

• Chris Cassidy, Chief Executive Officer · 🔗 LinkedIn

• New CEO with deep SaaS and supply chain ops expertise signals a push for tech-driven global growth. Activate on this ConData sales trigger. → Source

• Scaling tech-enabled freight audit & spend management globally

• Aligning analytics services with Fortune 500 expectations

• Primary: Supply chain analytics platform → improved visibility & cost reduction (tailored for this ConData sales trigger)

• Expansion: Freight audit automation → higher audit accuracy & savings

• HQ: Chicago, IL

• Employees: ≈ 200

• Rev: ≈ $50 M

• Website: condata.com

🤼 Competitive Intel

• SAP — ERP & spend management
• Unique edge: Integrated suite with global reach
• Evaluated by COO & VP Ops for scalability

• Coupa — Spend management
• Unique edge: AI-driven cost optimization
• Evaluated by CFO & Dir. Procurement for ROI

• project44 — Supply chain visibility
• Unique edge: Real-time shipment tracking
• Evaluated by VP Logistics & IT for visibility needs

• MercuryGate — Transportation management
• Unique edge: End-to-end TMS flexibility
• Evaluated by Dir. Operations for routing efficiency

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Supply chain analytics platform for freight audit & spend optimization❑
PROOF_METRIC  = ❑15% cost savings❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Chris
COMPANY     = ConData
DEPT        = Ops & Supply Chain
SIZE        = ≈ 20
BOTTLENECK  = Scaling tech-enabled freight audit & spend management globally
EVENT       = Appoints Chris Cassidy as Chief Executive Officer
DETAIL      = appointed Chris Cassidy as Chief Executive Officer
PAIN        = Aligning analytics services with Fortune 500 expectations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909843548&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 200
REV_EST     = ≈ $50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 20-person Ops & Supply Chain

Chris—noticed your Ops & Supply Chain team is ≈ 20.

That’s when Scaling tech-enabled freight audit & spend management globally slows growth.

We helped ≈ TBD fix this with Supply chain analytics platform for freight audit & spend optimization.

Result: ≈ TBD.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about appointed Chris Cassidy as Chief Executive Officer — Aligning analytics services with Fortune 500 expectations.  
Supply chain analytics platform for freight audit & spend optimization. 15% cost savings.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>