Sales Trigger: Straightaway Tire & Auto COO Hire
Straightaway Tire & Auto just hired a new COO to scale 70+ locations. Ignite your pipeline with FSM and HR tech pitches. Next touch: now.
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🚀 Battle Card: Straightaway Tire & Auto
Quick trigger:
👤 Decision Maker in the News
- Brian Bates, Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/gostraightaway/)
💡 Why It Matters
- This Straightaway Tire & Auto sales trigger underscores a push for scalable systems and field leadership development → Source
🎯 Core Pain Point
- Scaling operations consistently across 70+ locations
- Building unified processes for exceptional customer experiences
💰 What to Pitch
- Primary: Field service management software → real-time job tracking & optimized scheduling
- Expansion: HR management platform → streamlined training, retention & talent development
🗺️ Quick Context
- HQ: Charlotte, NC
- Employees: ≈ 1,100
- Rev: ≈ $140 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Straightaway Tire & Auto’s business.*
- ServiceMax — Field Service Management
- Unique edge: Robust mobile-first scheduling & dispatch
- Evaluated by COO & VP Ops for operational visibility
- Workday — HCM & Talent Management
- Unique edge: Unified HR, payroll & talent insights
- Evaluated by Director of People for retention strategy
- Oracle NetSuite — Cloud ERP
- Unique edge: Integrated finance, inventory & operations
- Evaluated by CFO & COO for scalability
- Salesforce Field Service — CRM-Integrated FSM
- Unique edge: Seamless handoff between sales and service
- Evaluated by Ops & Customer Experience leads
✅ Do-Now Checklist
Connect with Brian Bates on LinkedIn (link above)
Focus messaging on this Straightaway Tire & Auto sales trigger in your first touch
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Catch every Straightaway Tire & Auto sales trigger and turn news into pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑ ❑
OFFER_BRIEF = ❑field service management software❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Brian
COMPANY = Straightaway Tire & Auto
DEPT = Operations
SIZE = ≈15
BOTTLENECK = scaling operations consistently across 70+ locations
EVENT = Chief Operating Officer hire
DETAIL = being named Chief Operating Officer
PAIN = need scalable systems and processes across your locations
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014622766&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈100
EMP_EST = ≈1100
REV_EST = ≈$140M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈15-person Operations
Brian—noticed your Operations team is ≈15.
That’s when scaling operations consistently across 70+ locations slows growth.
We helped ≈ TBD fix this with field service management software.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈100.
DM ≤45 words, TONE:
Saw your post about being named Chief Operating Officer — need scalable systems and processes across your locations.
Field service management software. ≈ TBD.
Quick chat?