Sales Trigger: Straightaway Tire & Auto COO Hire

🚀 Battle Card: Straightaway Tire & Auto

• Brian Bates, Chief Operating Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/gostraightaway/)

• This Straightaway Tire & Auto sales trigger underscores a push for scalable systems and field leadership development → Source

• Scaling operations consistently across 70+ locations

• Building unified processes for exceptional customer experiences

• Primary: Field service management software → real-time job tracking & optimized scheduling

• Expansion: HR management platform → streamlined training, retention & talent development

• HQ: Charlotte, NC

• Employees: ≈ 1,100

• Rev: ≈ $140 M

• Website: [gostraightaway.com](https://www.gostraightaway.com)

🤼 Competitive Intel

• ServiceMax — Field Service Management
• Unique edge: Robust mobile-first scheduling & dispatch
• Evaluated by COO & VP Ops for operational visibility

• Workday — HCM & Talent Management
• Unique edge: Unified HR, payroll & talent insights
• Evaluated by Director of People for retention strategy

• Oracle NetSuite — Cloud ERP
• Unique edge: Integrated finance, inventory & operations
• Evaluated by CFO & COO for scalability

• Salesforce Field Service — CRM-Integrated FSM
• Unique edge: Seamless handoff between sales and service
• Evaluated by Ops & Customer Experience leads

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑   ❑
OFFER_BRIEF   = ❑field service management software❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Brian
COMPANY     = Straightaway Tire & Auto
DEPT        = Operations
SIZE        = ≈15
BOTTLENECK  = scaling operations consistently across 70+ locations
EVENT       = Chief Operating Officer hire
DETAIL      = being named Chief Operating Officer
PAIN        = need scalable systems and processes across your locations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014622766&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈100
EMP_EST     = ≈1100
REV_EST     = ≈$140M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈15-person Operations

Brian—noticed your Operations team is ≈15.

That’s when scaling operations consistently across 70+ locations slows growth.

We helped ≈ TBD fix this with field service management software.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈100.

DM ≤45 words, TONE:
Saw your post about being named Chief Operating Officer — need scalable systems and processes across your locations.  
Field service management software. ≈ TBD.  
Quick chat?