Deal Flow Battle Card
Samara’s $34M Series B just hit. They need to ramp manufacturing & sync supply chains. Pitch digital visibility & field service to fuel deal flow & boost commission. Connect Mike McNamara and nail your next touch.
Published on
Do not index
Do not index
🚀 Battle Card: Samara
Quick trigger:
👤 Decision Maker in the News
- Mike McNamara, CEO 📧 mike@samara.com
💡 Why It Matters
- Series B cash infusion pushes Samara to scale production faster and tackle complex supply chains. → Source
🎯 Core Pain Point
- Ramping manufacturing to meet surging demand after Series B
- Synchronizing supply chain for ADU components across facilities
💰 What to Pitch
- Primary: Digital Supply Chain Visibility Platform → Real-time tracking to reduce lead times. Use this Samara sales trigger to position your solution.
- Expansion: Field Service Management Software → Accelerated on-site ADU installation and streamlined permitting. Leverage the Samara sales trigger to upsell post-implementation support.
🗺️ Quick Context
- HQ: Redwood City, CA
- Employees: ≈ 150
- Rev: ≈ $30 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Samara’s business.
- Plex — MES / SCM
- Unique edge: End-to-end shop floor control
- Evaluated by CEO & VP Ops for manufacturing visibility
- Oracle NetSuite — ERP / SCM
- Unique edge: Cloud-native integrated platform
- Evaluated by CFO & VP Ops for financial & supply chain sync
- Kinaxis — Supply Chain Planning
- Unique edge: Concurrent planning at scale
- Evaluated by Dir. Supply Chain for scenario modeling
✅ Do-Now Checklist
Connect with Mike McNamara on LinkedIn and note this Samara sales trigger
Craft first-touch email using the Copy-My-Prompt block referencing the Series B news
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Real-time digital supply chain visibility platform❑
PROOF_METRIC = ❑30% reduction in lead times❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Mike
COMPANY = Samara
DEPT = Supply Chain
SIZE = ≈150
BOTTLENECK = Ramping production to meet surging demand
EVENT = Series B funding
DETAIL = you opened a second manufacturing facility
PAIN = synchronizing supply chain across facilities
SRC = https://vcnewsdaily.com/samara/venture-capital-funding/kqgflsbyjt
SIM_CO = ≈ TBD
WIN_METRIC = 30% reduction in lead times
NEXT_SIZE = ≈ TBD
EMP_EST = ≈150
REV_EST = ≈ $30M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 150-person Supply Chain
Mike—noticed your Supply Chain team is ≈150.
That’s when Ramping production to meet surging demand slows growth.
We helped ≈ TBD fix this with Real-time digital supply chain visibility platform.
Result: 30% reduction in lead times.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about you opened a second manufacturing facility — synchronizing supply chain across facilities.
Real-time digital supply chain visibility platform. 30% reduction in lead times.
Quick chat?