Scale Your MDR Pipeline with Critical Start’s Engineering Trigger
New VP engineering at Critical Start drives global MDR scale. Use this trigger to pitch 24/7 MDR and SOAR for fast closes.
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🚀 Battle Card: Critical Start
Quick trigger:
Use this Critical Start sales trigger to focus your pitch on global engineering scale.
👤 Decision Maker in the News
- Yogesh Patil, Vice President of Engineering and India Site Leader · 🔗 LinkedIn
💡 Why It Matters
- Scaling the Pune engineering hub drives faster MDR platform innovation and taps into regional talent to boost global delivery → Source
🎯 Core Pain Point
- Integrating globally distributed engineering teams without losing speed or quality
- Rapidly scaling talent hubs in new regions to meet growing MDR demand
💰 What to Pitch
- Primary: 24/7 MDR service extension → ensure consistent threat response across time zones
- Expansion: Security orchestration automation (SOAR) → streamline incident workflows and boost analyst efficiency
🗺️ Quick Context
- HQ: Plano, TX, USA
- Employees: ≈ 500
- Rev: ≈ $80 M
- Website: https://www.criticalstart.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Critical Start’s business.
- CrowdStrike — Managed Detection & Response
- Unique edge: Cloud-native Falcon platform with integrated threat intelligence
- Evaluated by CISO & VP Security for AI-driven detection capabilities
- FireEye (Trellix) — Managed Detection & Response
- Unique edge: Deep forensic analysis and incident response expertise
- Evaluated by IT Security Managers for IR readiness
- Rapid7 — Managed Detection & Response
- Unique edge: Unified vulnerability and MDR platform
- Evaluated by Dir. of Security Operations for holistic risk management
- Arctic Wolf — Managed Detection & Response
- Unique edge: Concierge security team model for white-glove support
- Evaluated by VP Ops for service-level reliability
✅ Do-Now Checklist
Connect with Yogesh Patil on LinkedIn (link above)
Leverage this Critical Start sales trigger in your first outreach to highlight engineering scale focus
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Keep this Critical Start sales trigger top of mind for ops and security leadership—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Yogesh
COMPANY = Critical Start
DEPT = Engineering
SIZE = ≈ TBD
BOTTLENECK = Integrating globally distributed engineering teams without losing speed or quality
EVENT = Appointment of Yogesh Patil as VP Engineering & India Site Leader
DETAIL = your appointment as VP Engineering & India Site Leader
PAIN = Integrating globally distributed engineering teams without losing speed or quality
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250828822901&div=41152219
SIM_CO = CrowdStrike
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 100
EMP_EST = ≈ 500
REV_EST = ≈ $80M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Engineering
Yogesh—noticed your Engineering team is ≈ TBD.
That’s when Integrating globally distributed engineering teams without losing speed or quality slows growth.
We helped CrowdStrike fix this with <1-line value>.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about your appointment as VP Engineering & India Site Leader — Integrating globally distributed engineering teams without losing speed or quality.
<1-line value>. <metric>.
Quick chat?