Shake Shack Sales Trigger: New CBO Sparks Media ROI
Michael Fanuele takes the CBO seat at Shake Shack. Here’s your pitch: optimize media ROI, scale creative, fuel pipeline and close more deals.
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🚀 Battle Card: Shake Shack Inc.
Quick Shake Shack Inc. sales trigger:
👤 Decision Maker in the News
- Michael Fanuele, Chief Brand Officer · 🔗 LinkedIn
💡 Why It Matters
- This sales trigger signals a major acceleration in bold, sales-driving marketing and optimized media spend. → Source
🎯 Core Pain Point
- Scaling consistent, high-impact campaigns across 625+ locations
- Maximizing ROI on advertising and paid media investments
💰 What to Pitch
- Primary: Marketing analytics platform → Optimize media allocation & boost campaign ROI
- Expansion: Creative services package → Drive bold, brand-building creative at scale
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 12,000
- Rev: ≈ $1.6 B
- Website: shakeshack.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Shake Shack Inc.’s business.
- Adobe — Marketing Analytics / Campaign Management
- Unique edge: End-to-end analytics with Adobe Experience Cloud
- Evaluated by CMO & Dir. Marketing Ops for deep insights
- Google Marketing Platform — Ad Optimization / Analytics
- Unique edge: Native integration with Google Ads & DV360
- Evaluated by Chief Growth Officer for programmatic scale
- HubSpot — Marketing Automation
- Unique edge: Unified CRM-marketing stack for mid-market
- Evaluated by Dir. Growth & Brand for ease of use
- Salesforce Marketing Cloud — Cross-Channel Marketing
- Unique edge: Robust customer journey orchestration
- Evaluated by VP Marketing & IT for enterprise integration
- Oracle Eloqua — Lead Management / Analytics
- Unique edge: Advanced segmentation & reporting
- Evaluated by Dir. Insights & Analytics for granular campaigns
✅ Do-Now Checklist
Connect with Michael Fanuele on LinkedIn (link above)
Leverage the Shake Shack Inc. sales trigger in your first touch email or DM
Craft a tailored pitch around ad ROI optimization and creative at scale
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get Shake Shack Inc. sales trigger intel daily—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑NewsletterForLeads❑
OFFER_BRIEF = ❑Marketing analytics platform❑
PROOF_METRIC = ❑25% ROI increase❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Michael
COMPANY = Shake Shack Inc.
DEPT = Marketing
SIZE = 20
BOTTLENECK = Scaling campaigns across 625+ locations
EVENT = Chief Brand Officer appointment
DETAIL = your role as Chief Brand Officer
PAIN = Maximizing ROI on advertising and paid media investments
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922028947&div=41152219
SIM_CO = Five Guys
WIN_METRIC = 20% uplift in media ROI
NEXT_SIZE = 50
EMP_EST = ≈12,000
REV_EST = ≈$1.6B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 20-person Marketing
Michael—noticed your Marketing team is ≈ 20.
That’s when Scaling campaigns across 625+ locations slows growth.
We helped Five Guys fix this with Marketing analytics platform.
Result: 20% uplift in media ROI.
Quick call?
PS—next bottleneck hits ≈ 50.
DM ≤45 words, TONE:
Saw your post about your role as Chief Brand Officer — Maximizing ROI on advertising and paid media investments.
Marketing analytics platform. 25% ROI increase.
Quick chat?