ShopMy $70M Deal Flow Trigger
ShopMy just raised $70M. Pitch scalable campaign management and analytics to hit your quota & commission. Quick intel to fuel your pipeline and close fast.
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🚀 Battle Card: ShopMy
Quick trigger:
👤 Decision Maker in the News
- Harry Rein, CEO 📧 harry@shopmy.us
💡 Why It Matters
- This ShopMy sales trigger opens the door to pitch scalable infrastructure for rapidly growing creator-brand ecosystems. → Source
🎯 Core Pain Point
- Scaling infrastructure to support a surge in creator and brand partnerships
- Unified analytics to prove ROI and secure future investment
💰 What to Pitch
- Primary: End-to-end campaign management platform → Scalable performance and streamlined workflows
- Expansion: Advanced analytics integrations → Deeper insights and real-time ROI tracking
🗺️ Quick Context
- HQ: Worcester, MA
- Employees: ≈ 180
- Rev: ≈ $40M
- Website: shopmy.us/home
🤼 Competitive Intel
*Which other vendors you’ll probably face to win ShopMy’s business.*
- Tagger Media — Influencer Marketing
- Unique edge: Real-time audience and content analytics
- Evaluated by VP Marketing for campaign performance metrics
- Aspire — Creator Collaboration
- Unique edge: Built-in contract and payment management
- Evaluated by Head of Ops for streamlined workflows
- Traackr — Influencer Relationship Management
- Unique edge: Global creator database with quality scoring
- Evaluated by Dir. Partnerships for scale and compliance
- Upfluence — Influencer Search & Analytics
- Unique edge: E-commerce plugin integrations
- Evaluated by CTO for tech stack compatibility
- Mavrck — Full-Stack Influencer Platform
- Unique edge: AI-driven influencer match and content amplification
- Evaluated by CMO for growth marketing initiatives
✅ Do-Now Checklist
Connect with Harry Rein on LinkedIn and email your intro (tag: ShopMy sales trigger)
Add “ShopMy sales trigger” tag to your CRM and set reminders (Day 3 & Day 10)
Craft a one-pager that addresses scaling and ROI for ShopMy’s new funding
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑ ❑
OFFER_BRIEF = ❑ ❑
PROOF_METRIC = ❑ ❑
CTA_STYLE = ❑ ❑
TONE = ❑ ❑
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📌 TARGET COMPANY
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NAME = Harry
COMPANY = ShopMy
DEPT = ≈ TBD
SIZE = 180
BOTTLENECK = scaling infrastructure to support a surge in creator and brand partnerships
EVENT = Banks $70M Funding
DETAIL = Banks $70M Funding
PAIN = scaling infrastructure slows growth
SRC = https://vcnewsdaily.com/shopmy/venture-capital-funding/sfwxhbtzfq
SIM_CO = ≈ TBD
WIN_METRIC = 5x ROI
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 180
REV_EST = ≈ $40M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 180-person ≈ TBD
Harry—noticed your ≈ TBD team is ≈ 180.
That’s when scaling infrastructure to support a surge in creator and brand partnerships slows growth.
We helped ≈ TBD fix this with ❑ ❑.
Result: 5x ROI.
❑ ❑=="quick_call" ? "Quick call?" : "Want the 2-min recap?"
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Banks $70M Funding — scaling infrastructure slows growth.
❑ ❑. ❑ ❑.
❑ ❑=="quick_call" ? "Quick chat?" : "Send case study?"