Battle Card: Shutterfly – AI Pipeline Under New CEO
Emily Whittaker takes the reins at Shutterfly. Trigger: AI personalization on millions of SKUs. Pitch your AI engine. Streamline orders. Boost pipeline and close fast.
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🚀 Battle Card: Shutterfly
Quick trigger:
👤 Decision Maker in the News
- Emily Whittaker, Chief Executive Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/shutterfly/)
💡 Why It Matters
- New leadership at a tech-driven e-commerce player signals fresh investment in AI personalization and platform innovation. → Source
🎯 Core Pain Point
- Scaling AI-driven personalization across millions of SKUs
- Integrating a new technology platform without disrupting fulfillment
💰 What to Pitch
- Primary: AI Personalization Engine → Boost engagement & repeat purchases
- Expansion: Omnichannel Order Management → Streamline fulfillment & reduce delays
🗺️ Quick Context
- HQ: San Jose, CA
- Employees: ≈ 2,000
- Rev: ≈ $900 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win Shutterfly’s business.
- Adobe Experience Cloud — Personalization/Marketing Automation
- Unique edge: Integrated suite for content, analytics & personalization
- Evaluated by CMO for brand consistency & ROI
- Salesforce Marketing Cloud — Marketing Automation/Engagement
- Unique edge: Deep CRM integration and data-driven journeys
- Evaluated by VP Marketing for cross-channel orchestration
- Dynamic Yield — AI-driven Personalization
- Unique edge: Real-time recommendations and A/B testing
- Evaluated by Head of Product for rapid experimentation
✅ Do-Now Checklist
Connect with Emily Whittaker on LinkedIn (link above)
Craft first-touch email/DM referencing the Shutterfly sales trigger and AI priorities
Schedule follow-ups in your CRM (Day 3 & Day 10)
Next Step
Stay ahead of every Shutterfly sales trigger—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑AI personalization engine❑
PROOF_METRIC = ❑30% increase in repeat purchases❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Emily
COMPANY = Shutterfly
DEPT = Marketing
SIZE = 2,000
BOTTLENECK = scaling AI-driven personalization across millions of SKUs
EVENT = CEO appointment
DETAIL = assuming the CEO role
PAIN = Integrating a new technology platform without disrupting fulfillment
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006485281&div=41152219
SIM_CO = ≈ VistaPrint
WIN_METRIC = ≈30% increase in repeat purchases
NEXT_SIZE = 5,000
EMP_EST = ≈2,000
REV_EST = ≈$900M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 2,000-person Marketing
Emily—noticed your Marketing team is ≈ 2,000.
That’s when scaling AI-driven personalization across millions of SKUs slows growth.
We helped ≈ VistaPrint fix this with AI personalization engine.
Result: ≈30% increase in repeat purchases.
Quick call?
PS—next bottleneck hits ≈ 5,000.
DM ≤45 words, TONE:
Saw your post about assuming the CEO role — Integrating a new technology platform without disrupting fulfillment.
AI personalization engine. 30% increase in repeat purchases.
Quick chat?