🚀 Sinclair Inc Sales Trigger Battle Card
Instant intel on Sinclair’s new VP of Station Sales Ops. Connect with Billy Robbins, centralize your pipeline, and close the deal—fast.
Published on
Do not index
Do not index
🚀 Battle Card: Sinclair, Inc.
Quick trigger:
👤 Decision Maker in the News
- Billy Robbins, Vice President of Station Sales Operations · 🔗 LinkedIn
💡 Why It Matters
- This Sinclair, Inc. sales trigger underscores a push to unify station sales processes across all broadcast markets for faster revenue growth → Source
🎯 Core Pain Point
- Siloed sales processes across 178 stations limiting visibility
- Inefficient lead routing slowing time-to-close
💰 What to Pitch
- Primary: Centralized Sales CRM Integration → Real-time dashboarding for higher close rates
- Expansion: Automated Workflow Automation Suite → Streamlined ad order processing and faster campaign launches
🗺️ Quick Context
- HQ: Baltimore, MD
- Employees: ≈ 5,000
- Rev: ≈ $4.5 B
- Website: sbgi.net
🤼 Competitive Intel
Which other vendors you’ll probably face to win Sinclair, Inc.’s business.
- Salesforce — Sales CRM
- Unique edge: Market-leading ecosystem with AppExchange integrations
- Evaluated by VP Sales Ops & IT for scalability
- HubSpot — Inbound Sales Suite
- Unique edge: User-friendly interface with free tier for rapid adoption
- Evaluated by Dir. Marketing for budget alignment
- Microsoft Dynamics 365 — CRM & ERP
- Unique edge: Seamless Office 365 integration
- Evaluated by CFO & VP Ops for enterprise compliance
- Oracle NetSuite CRM — Cloud CRM
- Unique edge: Built-in ERP modules for end-to-end operations
- Evaluated by Finance & Sales for unified reporting
- Adobe Marketo Engage — Marketing Automation
- Unique edge: Advanced lead scoring and personalization
- Evaluated by VP Marketing & Sales for campaign efficiency
✅ Do-Now Checklist
Connect with Billy Robbins on LinkedIn (link above)
Send first touch email/DM referencing this Sinclair, Inc. sales trigger
Block follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Centralized Sales CRM Integration❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Billy Robbins
COMPANY = Sinclair, Inc.
DEPT = Station Sales Operations
SIZE = ≈ TBD
BOTTLENECK = Siloed sales processes across 178 stations
EVENT = Appointment of VP Sales Operations
DETAIL = Named Vice President of Station Sales Operations
PAIN = Siloed sales processes across 178 stations limiting visibility
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250813799193&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 5,000
REV_EST = ≈ $4.5 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Station Sales Operations
Billy Robbins—noticed your Station Sales Operations team is ≈ TBD.
That’s when Siloed sales processes across 178 stations slows growth.
We helped ≈ TBD fix this with Centralized Sales CRM Integration.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Named Vice President of Station Sales Operations — Siloed sales processes across 178 stations limiting visibility.
Centralized Sales CRM Integration. ≈ TBD.
Quick chat?