Sinclair Q2 Sales Trigger: EBITDA Beat & Cash Crunch

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🚀 Battle Card: Sinclair, Inc.

Quick trigger:

👤 Decision Maker in the News

Narinder Sahai, Executive Vice President and Chief Financial Officer · 🔗 LinkedIn

💡 Why It Matters

Adjusted EBITDA topped guidance midpoint while total revenues fell 5% and net loss widened, signaling urgent cash and cost pressures. → Source

🎯 Core Pain Point

Revenue Decline & Profit Compression: Media revenues down 5%, operating income collapsed from $64M to $21M.

Heavy Debt Burden & Cash Strain: $4.1 B total debt; $82 M net interest expense in Q2.

💰 What to Pitch

Primary: Cash & Treasury Management Platform → Optimize liquidity and reduce debt servicing costs

Expansion: Ad Spend Analytics & Automation → Drive core advertising revenue growth

🗺️ Quick Context

HQ: Baltimore, MD

Employees: ≈ 7,000

Rev: ≈ $3.2 B

Website: sbgi.net

🤼 Competitive Intel

Which other vendors you’ll probably face to win Sinclair, Inc.’s business.

Workday (workday.com) — Financial Management

Unique edge: Real-time global ledger & analytics
Evaluated by EVP/CFO for cash flow visibility

Kyriba (kyriba.com) — Treasury Management

Unique edge: Cloud treasury and risk management
Evaluated by Finance for debt optimization

Adobe (adobe.com) — Marketing Automation

Unique edge: Integrated creative and analytics suite
Evaluated by CMO for campaign performance

Salesforce (salesforce.com) — Marketing Cloud

Unique edge: Omni-channel customer journeys
Evaluated by Marketing Ops for audience targeting

AWS (aws.amazon.com) — Cloud Infrastructure

Unique edge: Scalable streaming & content delivery
Evaluated by CTO/VP Eng for NextGen Broadcast

✅ Do-Now Checklist

Connect with Narinder Sahai on LinkedIn using the Sinclair, Inc. sales trigger angle

Craft email + DM referencing EBITDA beat and debt-servicing pains with the Sinclair, Inc. sales trigger insight

Log follow-ups in CRM (Day 3 & Day 10) tagging Sinclair, Inc. sales trigger

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Cash & Treasury Management Platform❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Narinder
COMPANY     = Sinclair, Inc.
DEPT        = Finance
SIZE        = ≈ TBD
BOTTLENECK  = debt servicing costs
EVENT       = Second Quarter 2025 Results
DETAIL      = EBITDA beat but revenue down 5%
PAIN        = profit compression from declining revenues
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250806211547&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 7,000
REV_EST     = ≈ $3.2B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Finance

Narinder—noticed your Finance team is ≈ TBD.

That’s when debt servicing costs slows growth.

We helped ≈ TBD fix this with Cash & Treasury Management Platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about EBITDA beat but revenue down 5% — profit compression from declining revenues.  
Cash & Treasury Management Platform. ≈ TBD.  
Quick chat?