Hot Lead Alert: SixMap Inc.’s GTM Expansion
Four key exec hires at SixMap Inc. fire up a go-to-market push. Pitch preemptive Exposure Management to fill pipeline, hit quota, and close big.
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🚀 Battle Card: SixMap Inc.
Quick trigger: Four key executive appointments (2025-08-27)
👤 Decision Maker in the News
- Marie Ketner, Vice President of Product · 🔗 LinkedIn
💡 Why It Matters
- This SixMap Inc. sales trigger signals aggressive go-to-market expansion as demand for continuous exposure management surges. → Source
🎯 Core Pain Point
- Incomplete and inaccurate asset exposure data
- Lack of continuous, automated internet-facing asset monitoring
💰 What to Pitch
- Primary: Preemptive Exposure Management Platform → comprehensive, real-time visibility into attack surface
- Expansion: Advanced Computational Mapping Technology → automated, zero-assumption asset discovery
🗺️ Quick Context
- HQ: Columbia, MD
- Employees: ≈ 60
- Rev: ≈ $8 M
- Website: sixmap.io
🤼 Competitive Intel
Which other vendors you’ll probably face to win SixMap Inc.’s business.
- RiskIQ — Attack Surface Management / Exposure Management
- Unique edge: Internet-wide scanning & third-party footprint insights
- Evaluated by VP Product & VP Engineering for threat surface coverage
- CyCognito — Attack Surface Management
- Unique edge: Autonomous discovery of shadow and unmanaged assets
- Evaluated by VP Product & Director of Product Marketing for autonomous operations
- Tenable — Vulnerability & Exposure Management
- Unique edge: Broad vulnerability database & continuous monitoring
- Evaluated by VP Strategy & VP Engineering for integration flexibility
- Rapid7 — Vulnerability & Risk Management
- Unique edge: Unified vulnerability, threat intelligence & analytics
- Evaluated by Director of Product Marketing & VP Strategy for analytics depth
✅ Do-Now Checklist
Connect with Marie Ketner on LinkedIn (link above)
Craft email + DM referencing this SixMap Inc. sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
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OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑≈ TBD❑
TONE = ❑≈ TBD❑
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📌 TARGET COMPANY
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NAME = Marie
COMPANY = SixMap Inc.
DEPT = Product
SIZE = ≈ 6
BOTTLENECK = incomplete and inaccurate exposure data
EVENT = Four key executive appointments announced
DETAIL = Four key executive appointments
PAIN = lack of complete and accurate visibility into internet-facing assets
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250827140090&div=41152219
SIM_CO = RiskIQ
WIN_METRIC = 80% faster asset discovery
NEXT_SIZE = ≈ 12
EMP_EST = ≈ 60
REV_EST = ≈ $8M
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 6-person Product
Marie—noticed your Product team is ≈ 6.
That’s when incomplete and inaccurate exposure data slows growth.
We helped RiskIQ fix this with ≈ TBD.
Result: 80% faster asset discovery.
Want the 2-min recap?
PS—next bottleneck hits ≈ 12.
DM ≤45 words, TONE:
Saw your post about Four key executive appointments — lack of complete and accurate visibility into internet-facing assets.
≈ TBD. ≈ TBD.
Send case study?