Skanska CSO Promo: ๐Ÿ”ฅ Pipeline & Commission Alert

Skanska taps a new CSO, unlocking tech spend on strategy platforms and analytics. Use this trigger to fuel your pipeline and close deals faster.

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๐Ÿš€ Battle Card: Skanska

Quick trigger: Leadership promotions in US Building Operations (Oct 2, 2025)
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • Promotion of a new CSO and VP of Market Strategy underscores a push for unified strategic planning and digital innovation in US operations. This Skanska sales trigger signals heightened appetite for strategy-driven tech. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Fragmented strategic planning slows decision-making across Marketing, BD, Data & Emerging Tech
  • Lack of real-time analytics hampers market differentiation and customer engagement
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๐Ÿ’ฐ What to Pitch
  • Primary: Strategic Alignment Platform โ†’ Accelerated decision cycles across Strategy, Marketing, BD & Emerging Tech โ€” a need highlighted by this Skanska sales trigger
  • Expansion: BI & Analytics Dashboard โ†’ Actionable insights for segment growth and partner engagement
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๐Ÿ—บ๏ธ Quick Context
  • HQ: New York, NY
  • Employees: โ‰ˆ 6,300 (US Building Operations)
  • Rev: โ‰ˆ $16.8 B (global)
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win Skanskaโ€™s business.*
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  • Anaplan โ€” Strategic Planning Platform
    • Unique edge: Scenario modeling at enterprise scale
    • Evaluated by CFO & CSO for cross-unit alignment
  • Tableau โ€” Business Intelligence & Analytics
    • Unique edge: Intuitive data viz for non-technical users
    • Evaluated by Data & Analytics team lead
  • Workday Adaptive Planning โ€” FP&A & Scenario Modeling
    • Unique edge: Seamless integration with HR & Finance systems
    • Evaluated by VP Finance for forecasting accuracy
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โœ… Do-Now Checklist

Connect with Jenny Chandler Graham on LinkedIn (link above)
Reference this Skanska sales trigger in your email & DM copy
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

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โœ๏ธ YOUR COMPANY
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OUR_COMPANY   = โ‘<your company>โ‘
OFFER_BRIEF   = โ‘<1-line value>โ‘
PROOF_METRIC  = โ‘<metric>โ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Jenny
COMPANY     = Skanska
DEPT        = Strategy
SIZE        = 120
BOTTLENECK  = fragmented strategic planning
EVENT       = Leadership promotions in US Building Operations
DETAIL      = leadership promotions in US Building Operations
PAIN        = fragmented planning slows decision-making
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251002887720&div=41152219
SIM_CO      = โ‰ˆ TBD
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 6,300
REV_EST     = โ‰ˆ $16.8B

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: 120-person Strategy

Jennyโ€”noticed your Strategy team is โ‰ˆ 120.

Thatโ€™s when fragmented strategic planning slows growth.

We helped โ‰ˆ TBD fix this with โ‘<1-line value>โ‘.

Result: โ‰ˆ TBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about leadership promotions in US Building Operations โ€” fragmented planning slows decision-making.  
โ‘<1-line value>โ‘. โ‘<metric>โ‘.  
Quick chat?

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