Smartsheet Battle Card: CCO Hire = AI Retention Play

Smartsheet taps Stephanie Berner as CCO. ✅ Time to pitch unified customer data + AI analytics. Close deals faster. Fill your pipeline.

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🚀 Battle Card: Smartsheet

Quick trigger:
 
This Smartsheet sales trigger gives you a gift: investing in customer success at the highest level. Use this Smartsheet sales trigger to position your solution as the catalyst for AI-powered retention.
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • A new CCO signals a doubling down on customer-centric AI strategies to boost retention and growth. → Source
 
🎯 Core Pain Point
  • Fragmented customer data prevents 360° visibility.
  • Scaling customer success ops during rapid AI-driven growth.
 
💰 What to Pitch
  • Primary: Customer Data Platform → Unified 360° view of customers
  • Expansion: AI-Powered Analytics → Proactive churn prevention
 
🗺️ Quick Context
  • HQ: Bellevue, WA
  • Employees: 3,000
  • Rev: ≈ $650 M
 

🤼 Competitive Intel

*Which other vendors you’ll probably face to win Smartsheet’s business.*
 
  • Segment — Customer Data Platform
    • Unique edge: Real-time data unification across channels
    • Evaluated by VP Ops & CCO for integration speed
  • Tealium — Customer Data Platform
    • Unique edge: Universal tag management for cookieless tracking
    • Evaluated by Dir. IT & CCO for compliance and privacy
  • Amplitude — Product & User Analytics
    • Unique edge: Deep product behavior insights with low-code setup
    • Evaluated by Head of CX & CCO for actionable dashboards
 

✅ Do-Now Checklist

Connect with Stephanie Berner on LinkedIn (link above)
Craft outreach highlighting this Smartsheet sales trigger in your first email/DM
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Never miss a Smartsheet sales trigger—get morning intel like this daily. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Customer Data Platform unifying customer data into a 360° view❑
PROOF_METRIC  = ❑30% churn reduction❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Stephanie
COMPANY     = Smartsheet
DEPT        = Customer Success
SIZE        = ≈50
BOTTLENECK  = scaling customer success ops during rapid AI-driven growth
EVENT       = Appoints Stephanie Berner as Chief Customer Officer
DETAIL      = Champion Customer Success in New Era of Growth and AI Innovation
PAIN        = fragmented customer data prevents 360° visibility
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250813415632&div=41152219
SIM_CO      = ≈TBD
WIN_METRIC  = ≈TBD
NEXT_SIZE   = ≈100
EMP_EST     = 3000
REV_EST     = ≈$650M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈50-person Customer Success

Stephanie—noticed your Customer Success team is ≈50.

That’s when scaling customer success ops during rapid AI-driven growth slows growth.

We helped ≈TBD fix this with Customer Data Platform unifying customer data into a 360° view.

Result: ≈TBD.  
Quick call?

PS—next bottleneck hits ≈100.

DM ≤45 words, TONE:
Saw your post about Champion Customer Success in New Era of Growth and AI Innovation — fragmented customer data prevents 360° visibility.  
Customer Data Platform unifying customer data into a 360° view. 30% churn reduction. Quick chat?

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