Smith & Burgess GM Promo: Your Next Sales Trigger
Smith & Burgess taps Aniekan Attang as GM. Pitch PSM software & risk analytics. Amp your pipeline & close deals faster. ✅
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🚀 Battle Card: Smith & Burgess
Quick trigger:
👤 Decision Maker in the News
- Aniekan Attang, General Manager · 🔗 [LinkedIn](https://www.linkedin.com/company/smith&burgess)
💡 Why It Matters
- Leadership change at the helm sets stage for aggressive market expansion in process safety management. → Source
🎯 Core Pain Point
- Scaling project delivery while maintaining rigorous safety standards
- Aligning service portfolio with evolving petrochemical, LNG, and pharma client needs
💰 What to Pitch
- Primary: Process Safety Management Software → Streamlined compliance & real-time risk visibility
- Expansion: Advanced Risk Analytics & Consulting → Data-driven insights for proactive hazard mitigation
🗺️ Quick Context
- HQ: Houston, TX
- Employees: ≈ 200
- Rev: ≈ $50 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Smith & Burgess’ business.*
- DNV — PSM Consultancy
- Unique edge: Global engineering footprint & maritime safety pedigree
- Evaluated by VP Ops & COO for risk management breadth
- ABS Group — EHS & Process Safety
- Unique edge: End-to-end compliance audits & emergency response training
- Evaluated by Dir. Safety for operational readiness
- Sphera — PSM Software
- Unique edge: Integrated EHS, sustainability & product stewardship modules
- Evaluated by Dir. IT for plug-and-play integration
- UL Solutions — EHS/PSM Software
- Unique edge: Robust audit trails and certification workflows
- Evaluated by Dir. Finance for ROI and TCO clarity
✅ Do-Now Checklist
Connect with Aniekan Attang on LinkedIn (link above)
Craft first touch using this Smith & Burgess sales trigger – emphasize leadership-driven growth
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get this Smith & Burgess sales trigger every day—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
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✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑≈ TBD❑
TONE = ❑≈ TBD❑
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📌 TARGET COMPANY
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NAME = Aniekan
COMPANY = Smith & Burgess
DEPT = ❑≈ TBD❑
SIZE = ❑≈ TBD❑
BOTTLENECK = ❑scaling project delivery while maintaining rigorous safety standards❑
EVENT = ❑Promotion to General Manager❑
DETAIL = ❑Promotes Aniekan Attang to General Manager❑
PAIN = ❑scaling project delivery while maintaining rigorous safety standards❑
SRC = ❑http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923649113&div=41152219❑
SIM_CO = ❑≈ TBD❑
WIN_METRIC = ❑≈ TBD❑
NEXT_SIZE = ❑≈ TBD❑
EMP_EST = ❑≈ 200❑
REV_EST = ❑≈ $50M❑
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TASK FOR CHATGPT
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Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ≈ TBD
Aniekan—noticed your ≈ TBD team is ≈ TBD.
That’s when scaling project delivery while maintaining rigorous safety standards slows growth.
We helped ≈ TBD fix this with ≈ TBD.
Result: ≈ TBD.
Want the 2-min recap?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Promotes Aniekan Attang to General Manager — scaling project delivery while maintaining rigorous safety standards.
≈ TBD. ≈ TBD.
Send case study?