Smith & Burgess GM Promo: Your Next Sales Trigger

Smith & Burgess taps Aniekan Attang as GM. Pitch PSM software & risk analytics. Amp your pipeline & close deals faster. โœ…

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๐Ÿš€ Battle Card: Smith & Burgess

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • Leadership change at the helm sets stage for aggressive market expansion in process safety management. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling project delivery while maintaining rigorous safety standards
  • Aligning service portfolio with evolving petrochemical, LNG, and pharma client needs
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๐Ÿ’ฐ What to Pitch
  • Primary: Process Safety Management Software โ†’ Streamlined compliance & real-time risk visibility
  • Expansion: Advanced Risk Analytics & Consulting โ†’ Data-driven insights for proactive hazard mitigation
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Houston, TX
  • Employees: โ‰ˆ 200
  • Rev: โ‰ˆ $50 M
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win Smith & Burgessโ€™ business.*
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  • DNV โ€” PSM Consultancy
    • Unique edge: Global engineering footprint & maritime safety pedigree
    • Evaluated by VP Ops & COO for risk management breadth
  • ABS Group โ€” EHS & Process Safety
    • Unique edge: End-to-end compliance audits & emergency response training
    • Evaluated by Dir. Safety for operational readiness
  • Sphera โ€” PSM Software
    • Unique edge: Integrated EHS, sustainability & product stewardship modules
    • Evaluated by Dir. IT for plug-and-play integration
  • UL Solutions โ€” EHS/PSM Software
    • Unique edge: Robust audit trails and certification workflows
    • Evaluated by Dir. Finance for ROI and TCO clarity
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โœ… Do-Now Checklist

Connect with Aniekan Attang on LinkedIn (link above)
Craft first touch using this Smith & Burgess sales trigger โ€“ emphasize leadership-driven growth
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Get this Smith & Burgess sales trigger every dayโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‰ˆ TBDโ‘
OFFER_BRIEF   = โ‘โ‰ˆ TBDโ‘
PROOF_METRIC  = โ‘โ‰ˆ TBDโ‘
CTA_STYLE     = โ‘โ‰ˆ TBDโ‘
TONE          = โ‘โ‰ˆ TBDโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Aniekan
COMPANY     = Smith & Burgess
DEPT        = โ‘โ‰ˆ TBDโ‘
SIZE        = โ‘โ‰ˆ TBDโ‘
BOTTLENECK  = โ‘scaling project delivery while maintaining rigorous safety standardsโ‘
EVENT       = โ‘Promotion to General Managerโ‘
DETAIL      = โ‘Promotes Aniekan Attang to General Managerโ‘
PAIN        = โ‘scaling project delivery while maintaining rigorous safety standardsโ‘
SRC         = โ‘http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923649113&div=41152219โ‘
SIM_CO      = โ‘โ‰ˆ TBDโ‘
WIN_METRIC  = โ‘โ‰ˆ TBDโ‘
NEXT_SIZE   = โ‘โ‰ˆ TBDโ‘
EMP_EST     = โ‘โ‰ˆ 200โ‘
REV_EST     = โ‘โ‰ˆ $50Mโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ TBD-person โ‰ˆ TBD

Aniekanโ€”noticed your โ‰ˆ TBD team is โ‰ˆ TBD.

Thatโ€™s when scaling project delivery while maintaining rigorous safety standards slows growth.

We helped โ‰ˆ TBD fix this with โ‰ˆ TBD.

Result: โ‰ˆ TBD.  
Want the 2-min recap?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about Promotes Aniekan Attang to General Manager โ€” scaling project delivery while maintaining rigorous safety standards.  
โ‰ˆ TBD. โ‰ˆ TBD.  
Send case study?

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