Hot Lead Alert: Michelle Ramirez HR Trigger at Smith & Burgess

🚀 Battle Card: Smith & Burgess

• Michelle Ramirez, Director of Internal Operations 🔗 [LinkedIn](https://www.linkedin.com/company/smith&burgess)

• This Smith & Burgess sales trigger shows strategic HR driving 150% workforce expansion and 90% performance completion rates → Source

• Scaling global talent acquisition & retention across offices

• Aligning performance management with strategic objectives

• Primary: End-to-end HRIS platform → Streamline performance reviews & boost adoption to 95%

• Expansion: Diversity & inclusion analytics → Increase female representation & enhance culture

• HQ: Houston, TX

• Employees: ≈ 250

• Rev: ≈ $75 M

• Website: [smithburgess.com](https://www.smithburgess.com)

🤼 Competitive Intel

• Workday — HRIS / Performance
• Unique edge: Unified finance & HR suite
• Evaluated by Dir. of Ops for scalability

• BambooHR — HRIS / Onboarding
• Unique edge: SMB-friendly UI & automation
• Evaluated by HR for ease of setup

• SAP SuccessFactors — Talent management
• Unique edge: Global compliance & analytics
• Evaluated by COO & Finance for integration depth

• ADP — Payroll & HR
• Unique edge: Robust payroll + benefits admin
• Evaluated by Ops for reliability

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑End-to-end HRIS to streamline global hiring & performance reviews❑
PROOF_METRIC  = ❑95% review completion rates❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Michelle
COMPANY     = Smith & Burgess
DEPT        = Internal Operations
SIZE        = ≈ 5
BOTTLENECK  = scaling global talent acquisition & retention across offices
EVENT       = HR Leader of the Year award
DETAIL      = Named HR Leader of the Year
PAIN        = Scaling global talent acquisition & retention across offices
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250930104204&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = 95% review completion rates
NEXT_SIZE   = ≈ 12
EMP_EST     = ≈ 250
REV_EST     = ≈ $75M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person Internal Operations

Michelle—noticed your Internal Operations team is ≈ 5.

That’s when scaling global talent acquisition & retention across offices slows growth.

We helped ≈ TBD fix this with End-to-end HRIS to streamline global hiring & performance reviews.

Result: 95% review completion rates.  
Quick call?

PS—next bottleneck hits ≈ 12.

DM ≤45 words, TONE:
Saw your post about Named HR Leader of the Year — Scaling global talent acquisition & retention across offices.  
End-to-end HRIS to streamline global hiring & performance reviews. 95% review completion rates.  
Quick chat?