Smith Micro Sales Trigger: 30% Layoffs & $7.2M Savings

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🚀 Battle Card: Smith Micro Software, Inc.

Quick trigger: Use this Smith Micro Software, Inc. sales trigger to target rapid cost-optimization conversations.

👤 Decision Maker in the News

David Sperling, Chief Technology Officer and Senior Vice President of Engineering · 🔗 LinkedIn

Anup Kaneri, Chief Product Officer · 🔗 LinkedIn

💡 Why It Matters

Drastic 30% workforce reduction and $7.2 M annual savings highlight critical pressure to optimize operations. This is the Smith Micro Software, Inc. sales trigger you need. → Source

🎯 Core Pain Point

Overextended cost structure hindering path to profitability

Leadership shifts risking delays in product development

💰 What to Pitch

Primary: Cloud Cost Management Platform → Secures consistent savings to hit quarterly targets

Expansion: On-demand Development Team → Maintains development momentum despite headcount reduction

🗺️ Quick Context

HQ: Pittsburgh, PA

Employees: 255

Rev: ≈ $52 M

Website: smithmicro.com

🤼 Competitive Intel

*Which other vendors you’ll probably face to win **Smith Micro Software, Inc.*’s business.

Apptio — IT Financial Management

Unique edge: Enterprise-grade chargeback modeling
Evaluated by CFO & VP Finance for budget transparency

CloudHealth (VMware) — Cloud Cost Management

Unique edge: Multi-cloud analytics & governance
Evaluated by CTO & CIO for cloud oversight

Flexera — Cloud Optimization

Unique edge: Automated rightsizing & license management
Evaluated by VP Ops for operational savings

Turbonomic — Workload Automation

Unique edge: Real-time resource optimization
Evaluated by CTO for performance-cost balance

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)

Generate email + DM with the Smith Micro Software, Inc. sales trigger Copy-My-Prompt block (Step 7) and send first touch

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑❑
PROOF_METRIC  = ❑❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = David
COMPANY     = Smith Micro Software, Inc.
DEPT        = Engineering
SIZE        = ≈50
BOTTLENECK  = cost structure limiting dev velocity
EVENT       = Strategic Cost Reductions and Leadership Changes
DETAIL      = Strategic Cost Reductions and Leadership Changes
PAIN        = Overextended cost structure hindering path to profitability
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015011036&div=41152219
SIM_CO      = ≈CloudHealth
WIN_METRIC  = ≈15% cost savings
NEXT_SIZE   = ≈70
EMP_EST     = 255
REV_EST     = $51.3M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈50-person Engineering

David—noticed your Engineering team is ≈50.

That’s when cost structure limiting dev velocity slows growth.

We helped ≈CloudHealth fix this with ❑❑.

Result: ≈15% cost savings.  
Quick call?

PS—next bottleneck hits ≈70.

DM ≤45 words, TONE:
Saw your post about Strategic Cost Reductions and Leadership Changes — Overextended cost structure hindering path to profitability.  
❑❑. ❑❑.  
Quick chat?

Smith Micro Sales Trigger: 30% Headcount Cut & $7.2M Cost-Squeeze

🚀 Battle Card: Smith Micro Software, Inc.

🤼 Competitive Intel

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

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