SnapLogic Deal Flow Alert

SnapLogic hits record Q2 & names new CEO. Urgent AI-native integration pitch. Lock in next touch & boost your pipeline.

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🚀 Battle Card: SnapLogic

Quick trigger:
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • This SnapLogic sales trigger underlines the urgency for prospects to upgrade to an AI-native integration platform. → Source
 
🎯 Core Pain Point
  • Fragmented data and application silos dragging down automation velocity
  • Legacy integration tools not built for AI-led orchestration
 
💰 What to Pitch
  • Primary: AI-Powered Integration Platform → Accelerate AI, data, and app connectivity for real-time insights
  • Expansion: Agentic Integration Services → Scale enterprise automation with natural-language low-code design
 
🗺️ Quick Context
  • HQ: San Mateo, CA
  • Employees: ≈ 500
  • Rev: ≈ $110 M ARR
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win SnapLogic’s business.
 
  • MuleSoftiPaaS / API-led integration
    • Unique edge: Deep Salesforce ecosystem tie-ins
    • Evaluated by VP Engineering for API strategy
  • InformaticaData integration / MDM
    • Unique edge: Enterprise-scale data governance
    • Evaluated by CTO & Dir. Data for compliance
  • BoomiCloud integration platform
    • Unique edge: Rapid deployment & intuitive interface
    • Evaluated by VP Ops for fast ROI
  • WorkatoIntegration & automation
    • Unique edge: Built-in AI-driven process automation
    • Evaluated by Dir. IT for workflow orchestration
 

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Reference this SnapLogic sales trigger in first-touch messaging
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Get intel like this daily—no fluff, all pipeline. Never miss a SnapLogic sales trigger. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑                     ❑
OFFER_BRIEF   = ❑AI-Powered Integration Platform❑
PROOF_METRIC  = ❑181% ROI in <6 months❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Brad
COMPANY     = SnapLogic
DEPT        = IT
SIZE        = ≈500
BOTTLENECK  = fragmented data & application silos
EVENT       = record Q2 & CEO transition
DETAIL      = record Q2 performance & Gaurav Dhillon’s retirement
PAIN        = fragmented data & application silos drag down automation velocity
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250813069558&div=41152219
SIM_CO      = Adobe
WIN_METRIC  = 181% ROI in <6 months
NEXT_SIZE   = ≈750
EMP_EST     = ≈500
REV_EST     = ≈$110M ARR

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈500-person IT

Brad—noticed your IT team is ≈500.

That’s when fragmented data & application silos slows growth.

We helped Adobe fix this with AI-Powered Integration Platform.

Result: 181% ROI in <6 months.  
Quick call?

PS—next bottleneck hits ≈750.

DM ≤45 words, TONE:
Saw your post about record Q2 performance & Gaurav Dhillon’s retirement — fragmented data & application silos drag down automation velocity.  
AI-Powered Integration Platform. 181% ROI in <6 months.  
Quick chat?

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